How To Digitally Track Your Print Advertising

Modern advertisers love digital channels. They provide extensive tracking and provable ROI that has been lacking in more traditional print mediums. But that doesn’t have to be the case. With modern techniques, physical advertising can be tracked in much the same way as its digital counterpart.
Here at Fusion Group USA, we love multi-channel advertising campaigns and are not about to give up on more traditional methods. We just employ modern methods to make sure that you are getting a return on your investment – no matter what the medium.

Tracking Print Advertisements

Tracking your traditional media advertisements is easier than ever, especially if you go through an agency that offers a wide range of services. For example, Fusion Group USA offers graphic design, print, placement, and web design so that we can handle every stage of the process. Here’s a look at our typical process for tracking your ROI:

One: Establish a Landing Page

If you want to track specific results, you will need a campaign specific landing page. Our web designers can either build a custom landing page or set up a redirect that brings customers to an existing page (but from a unique URL). Creating a campaign-specific landing page or redirect allows us to the number of visitors and conversions resulting from your advertising.

Two: Include the Landing Page URL on your Print

Once your unique URL is live, you can include that web address on your print advertisements. This has two benefits: it allows extensive tracking of your results and it provides an easy to remember URL.
For example, if your goal is to increase sales of your new product (the Thing-A-Ma-Jig) then you’re promoting a product page ( But asking people to remember and visit that URL is a challenge. So instead, you can buy and have the traffic redirected to your product page.

Three: Track Traffic

Once your advertisement is in the wild, you can track traffic, clicks, and conversions with Google Analytics. By following these numbers, you can see how your advertisement is performing, even though it is built around a more traditional form of advertising.

Fusion Advertising

This combination of an old-school medium with cutting-edge tracking allows us to provide powerful advertising to your business strategy. While many brands are abandoning physical advertising to go fully digital, we understand the value of a multi-channel approach – especially when you can track print advertising with digital tools!
Fusion Group USA is ready to help with all your advertising needs. Contact us today to see what we can do for your business.

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