Should You Have an eCommerce Site?
Do you shop online? You probably have at one point or another. It’s convenient, and it makes comparing prices easy – so you are sure to find the best deal. According to some eCommerce stats, 71% of shoppers think they will get a better deal online, but only 28% of small businesses are online. If you’re a small business and your products are not available online, now might be the time to start considering getting an eCommerce site. Your website is like an online storefront, and it only makes sense to offer your products on your website for purchase. When designing your website, Fusion Group USA can integrate a shopping cart into your site and teach you how to manage the cart so that you can keep it updated regularly. There are a few reasons why you should consider integrating a shopping cart into your site.
People see shopping online as convenient. You don’t have to drive to the store, look all over the store for what you want, deal with other people, wait in line, and lug it back home. Online you can compare pricing, see what other options are available, and have it shipped directly to your doorstep. Plus, there are products online that may not be available where you live – making products available to people in various markets. This gives customers a number of choices: who to buy from, where to buy from, and what to buy all while sitting in the comfort of their own home. 72% of younger shoppers research what they buy online before actually purchasing in the store, so giving them that choice is great! People like choices – so why aren’t you a choice? Small businesses should have the opportunity to be part of the online market, and give prospective customers in your target market the choice to buy from you.
Once you have an eCommerce site, it opens your selling options up significantly. You can carry more items online than you have room for in the store – give people the option to order it from your online shop. Plus, you can encourage people to pick it up in store so that they (and you) don’t have to pay for shipping. Get them in the store to check out the other items you carry and potentially meet you face-to-face, generating more business and personal connections with people. Just because you have an online store, doesn’t mean it has to take business away from your brick-and-mortar store…it can help generate more in store traffic!
So if you’re considering starting an eCommerce site, or adding this option to your current website, Fusion Group USA can help. We have affordable plans, and we will help train you on how to use your shopping cart so that you can update it whenever you need to – add more items, take items off, change pricing, etc. Call today to learn more about what we have to offer your business website!
