Using Facebook to Generate Leads
Social media is an awesome tool for small business, especially if you focus it on lead generation. Facebook can be used in a multitude of ways to gain more customers. There are about 1.13 billion daily users on Facebook, making it a great outlet to advertise your brand! You can use Facebook for two kinds of leads: direct or indirect leads. Direct leads are links that you share that bring people directly back to a page on your site where they can give information for an offer. An indirect lead is when you share a post or some other content that eventually leads people to conversion. Here are 5 types of posts you can use to generate leads.
- Post landing pages to Facebook.
Landing pages are specifically geared to get conversions, so it would only make sense to post these landing pages on Facebook. This will encourage your Facebook followers to check out your land page and your website, and possibly follow through with your call to action. If you are posting a landing page to Facebook, be sure that you include a strong, appealing image to catch people’s attention. Explain in the post the incentive of visiting the landing page.
- Post a video!
On Facebook videos are typically favored and have 135% greater organic reach than photo posts. So if you can post a quick video about a new offer, product, or just to say hello to your followers it’s a great way to show up in people’s feeds. Make sure you include a call to action in the video and let people what they know what they need to do with the information you are presenting.
- Add a call to action button to your page.
You can add a call to action on your business page and drive people to your website or a landing page where they can sign up for an offer or contact you. This makes it accessible and easy for people to convert. You don’t have to keep it the same either – you can always switch it up depending on your conversions goals.
- Have a content or giveaway!
People love contents, especially if you make it easy for them to sign up to win! Make sure you understand the guidelines of hosting a contest on Facebook, as they do have rules. Pinning your contest post the top of your page can keep it fresh as a reminder to followers to join. This engages people and keeps them checking your page for updates.
- Willing to spend a little extra? Run some paid ads.
Utilizing Facebook’s paid ad feature can be beneficial if you are willing to cough up a little dough. This will help extend your reach and get you a little more visible. You can do boosted posts, column ads, or news feed ads depending on the reach and the engagement rate you’re aiming for.
Using Facebook to generate leads can be a very effective marketing method and a useful tool in generating leads. Creating posts that are geared to generate leads can take a number of forms, and these are just a few ways to tailor your posts for leads. You can create landing pages, post videos, or run contests. If you’re not sure what route to take with Facebook, or you don’t know how to go about using social media for lead generation, Fusion Group USA offers social media marketing and would be more than happy to help! Call today!
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