Give a Warm (Email) Welcome!
People love feeling like they’re part of something, so when they sign up with you for newsletters or promos be sure to send them a welcome email! These add a personal touch to your marketing campaign and help build a relationship with prospective customers. You can also take the time to introduce yourself and give them a little more info on your brand while building a trustworthy image. Here are some things you can incorporate into your welcome emails to make them effective.
- Start off with a message and a “Thank You”.
Telling people that you appreciate their subscription and informing them about what you are going to do for them is a great way to start off. It makes your email sincere and makes people feel that you care about them as customers.
- Let them know what they are going to get out of it!
Let people know what they are signing up for and why they should remain on your list. If they’ve signed up for a newsletter, tell them about the great info and news they’ll be getting regularly. You could also give them a welcome offer so that they are compelled to check out your products or services right away. People love incentives, and adding a promo code or coupon to your welcome email will surely catch their attention.
- Make sure you have a call to action.
Don’t just send out an email for the sake of saying hello – let people know where they can go and what they can do from there. If you don’t have a call to action, you’re peaking their interest and then ultimately falling flat because they don’t know what to do or what they can get out of it. Add a button! Whether it be for contacting you, directing them to your shopping cart, or a link to your site make sure you make it easy for them to take the next step. Think about adding social media buttons to your email as well so people can check out your profile and like your page.
- Have a good design!
You want something that stays within your brand as far as color scheme, fonts, and layout while catching the attention of the recipient. Including images that showcase your products or services is also a good idea to give people an idea of what they can expect from you. If you have a service-oriented business, take pics of someone in action! It adds more personality to your emails! Good design gives people the impression that your business values quality and creates an overall professional feel.
- Give people the option to refer a friend.
This can help you build your list and encourage people to spread your brand. Personal recommendations increases your credibility and gets people excited about what you can offer them. Most places that encourage people to refer a friend also offer an incentive or a deal to get people to refer as many people as possible. This goes along with adding incentives to your welcome email and can be a powerful way to get people to take action.
A welcome email is a great way to start a new relationship with a customer. It makes them feel valued and encourages them to visit your site and check your business out a little more. If you are interested in having a professional, aesthetically pleasing welcome email designed, Fusion Group USA can help! We hire talented designers with fresh ideas that can design you a welcome email, newsletter, promotional email, or any other type of online marketing collateral you want to incorporate into your overall marketing strategy. Fusion Group USA can even help you with your overall marketing strategy, call us today to find out more!