Don’t Forget Signage!

Signs are so important to our lives! They give us directions, let us know we’re in the right (or wrong) spot, and give us an idea of what is offered in an area. In an infograph on Visually, it is cited that signage is responsible for 50% of your customers. Signage gives your place of business an air of professionalism and attracts customers, boosting profits. Fusion Group USA offers large format printing and signage for businesses in addition to professional graphic design to make those signs look great. Signage is an essential investment in your business and can prove to be a valuable marketing tool as well.

Your signage should be professional, appealing, and consistent with your brand image. The customer should get an idea of what they can expect from your business just by looking at the sign. This can be hard because you want to give them a sense of your brand, but keep it simple and easy to read at the same time. Here are a few things to consider when coming up with your business signage:

  1. Choose one or two colors that fit within your brand identity.

Don’t get too carried away with color. This could make the sign hard to look at or difficult to read. You want to keep it simple and limit your colors.

  1. Be sure that the colors contrast.

You want color contrast on your sign so that customers can read it easier and from farther away. Your sign should jump out at customers and make a solid impact – contrasting colors are more noticeable to the eye.

  1. Pay attention to how large your text will be.

It’s hard to gauge how large your text should be to gain people’s attention. Sapna Budev of the International Sign Association says, “A good rule of thumb might be 10 feet per inch of letter height, so lettering with 10 inches of height may have the best impact at 100 feet distance.” Knowing exactly where you’re placing the sign is important to have an idea of how far away people will be and from what distance they’ll need to read the sign from.

Fusion Group USA prints a variety of signage including banners (both indoor and outdoor), window perforations, vinyl, printed aluminum, PVC, Coroplast, and the list goes on. We also have talented graphic designers that help you come up with a great sign that will be sure to make an impact on customers. Call Fusion Group USA today to learn about all the signage options we have available and discuss what option would be best for your business.

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