Content Options to Consider
When you think about content, don’t just think written content! There are multiple other formats to get content to your website viewers. If you choose to go with other forms of content, you don’t have to sacrifice your SEO either – different forms of content can be optimized for search engines and help with your rankings. There are reasons outside of SEO to try different forms of content. It can help liven up your site, making a more engaging and unique experience for the user. With today’s capabilities in website design and development, it’s a shame to not utilize various forms of content and try something new. So outside of blogging, press releases, social media posts, and articles what types of content can you use on your website?
With the rise of YouTube, posting and sharing videos is easier than ever! If you can get someone with a decent video camera you can record videos about your products and services to post to your website. This is great for short informational pieces about the different products you offer, explanation of services, introduction to your business, or to show before and after shots.
Infographics are visual interpretations of information or data. People process information in a number of different ways, infographics are great for visual learners. They chunk important information into digestible pieces and make the information more appealing and memorable. Infographics are visually appealing and engage the reader with your content. If you’re looking to get your content out there, infographics are shared three time more than other forms of content on social media according to one study.
A podcast is a digital audio file that is downloadable – usually provided via subscription from information sources. This is another great way to get information to your users, making it more interactive and accessible. They are convenient tidbits of information that make your content portable. You can get podcasts hosted on iTunes and then linked to your website. This is a great way to discuss information, news, or updates on your website in a personable, unique way.
Writing longer, more informative pieces about your products, services, or your industry could be put into PDF format and provided on your website for download. This would be content that is sought out by people looking for specific information. You can generate email lists and prospective customer leads with this form of content because you can make the download an incentive. You can get people to sign up for a free download or newsletter, that way you are compiling email addresses for prospective customers and they are getting the information they want.
These are just a few of the types of content you can use on a site – there are many more out there. The key is to get creative with how you present your content to keep people interested and engaged. Utilizing various formats for your information will enhance your site and make it more modern and dynamic. If you’re not sure how to incorporate these types of content into your site, call Fusion Group USA for a consultation on what might work for you. Fusion Group USA offers video and audio production, graphic design, and content writing – we can take care of any of your website needs.