Key Components of a Great Website

Want to get a website, but not sure what you want it to look like or what you should include? There are some key elements that make a good site to be aware of while you, or your web designer, are in the process of designing your site. Fusion Group USA has designed and developed a number of sites that incorporate all the key elements necessary to make a site highly functional, and professional. Here are 5 key components of great websites:

  1. Attractive visual design.

Obviously, you want your site to look great! Choosing colors, typography, pictures, videos, and other visual design elements can be difficult if you do not have design knowledge and experience. Understanding what font and size will work in conjunction with the color scheme, and knowing how much white space to include on each page to make it appealing is something that a professional graphic designer will do successfully. You should be part of the process to ensure that the website stays true to your ultimate vision. Choose colors and fonts that fit your brand identity and images that define who you are and what you can do for your customers.

  1. High quality content.

You need to think about what exactly your customer needs to know about you as a business. A good way to come up with pertinent content is by thinking of these simple questions: Who, What, When, Where, How, and Why.

  • Who are you?
  • What is your business?
  • When did you start?
  • Where are you located? Where does your business serve?
  • How did you get started?
  • Why did you start this business?

Coming up with an explanation of who you and what you do is great, but add some personal touches in there as well to appeal to your customers. Let them know why you’re passionate about the business and how you can serve them – give them reasons to choose you over your competition. Not to mention, coming up with high-quality, descriptive content also will help boost you in the SEO department.

  1. Easy navigation.

Make sure that your navigation bar makes sense to the customer and is easy to read and understand. Titles should make sense and categories need to be separated clearly to avoid confusion. It should be easy to navigate through your site and find the information you are looking for. Make sure everything works properly and is consistent throughout the site.

  1. Responsive design.

Because we live in an age where the majority of the population owns a smart phone or some other kind of internet-capable device, it’s important that your site can show up properly on any device. According to one study, 34% of smartphone users go online mostly on their smartphone rather than a desktop or laptop. That doesn’t include users that go online on tablets or other hand-held devices. Mobile, responsive design is necessary for your site functionality in addition to making your site more user-friendly and appealing. If you need more convincing, check out our blog “Website Design in the Mobile Age.”

  1. Credibility and trust.

When people visit your site, they should get the vibe that you’re a reputable, trusted business. You want indicators on your site that you are legitimate – badges, credentials, a strong About Us, pictures, links to social networking sites, reviews, etc. Adding testimonials from satisfied customers and showing that you have a following on social media can add an element of validation and let prospective customers know that you do high quality work or provide great products. Another really simple way to build trust is by adding your correct, up to date contact information and address.

Building a great site is difficult – there are a lot of complex components that go into the design and development process. These are just 5 of the most basic key elements of great sites, but there are a lot of other elements that are taken into account at Fusion Group USA when designing a website. If you want a professional, high quality site going with Fusion Group USA is a good bet. We have talented graphic designers and web developers that can create a site that is sure to bring in business.

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