Just about every business can benefit from commercial printing, but obtaining the full benefit requires thinking beyond basic business cards and letterhead. Nothing against business cards and letterhead, they’re great. But you need a fresh perspective if you want to stand out from your competitors.
I’m not talking about re-inventing the wheel here, just tweaking tradition enough to make an impact. Today, I’ll look at a few of our most popular commercial printing products and suggest ways to make them slightly more surprising.
I’ll be honest here: I love door hangers. They are labor intensive to distribute, but nothing gets my attention faster than a door hanger. Junk mail gets thrown away. Online advertising gets ignored. But door hangers get my attention.
The mistake I see most often with door hangers is an overload of information. I just don’t need to see every item on my local pizza joint’s menu. Make your door hangers stand out by keeping them simple – logo, a special discount, and contact info. That’s it.
Business card design has certain conventions that can’t be broken. You have a small space to provide your name, title, contact info, and business name. But that doesn’t mean you have to be boring. Here at Fusion Group USA, our business cards are 32pt – making them twice as thick as traditional 16pt cards – and have a purple edge that fits right in with our branding.
There are literally thousands of business card options – foil stamping, folded cards, square social cards, suede textures, spot UV, raised UV, and on, and on. Don’t worry if you’re not sure what all those options mean, our team of print experts can help you find just the right look and finish for your business.
Even cheap stickers last for several months, so people aren’t going to slap your poorly designed sticker on their stuff. Our first tip for standing out with stickers: hire a graphic designer. I know that isn’t what you want to hear, but it’s essential if you want people to actually use your stickers.
Second, don’t buy the cheapest sticker you can. Invest in one that is built to last. And if you really want to get crazy, consider going with a custom die-cut shape to really make your stickers stand out. Our design team can help you come up with the perfect look that sets you apart from the competition.
Booklets and catalogs are the perfect product when you have a lot of information to convey. We commonly print booklets for welcome packets, service lists, and product catalogs. But 90% of them focus on conveying the information with little attention to design and flow. That’s a recipe for ending up in the trash bin.
Make your booklets and catalogs stand out with unique finishes. My personal favorite is matte covers with raised spot UV – I can guarantee (just, you know, not a real guarantee) that people will stop to take a second look. It’s also worth investing in well-written copy. A booklet can quickly lose interest if the writing doesn’t pop.
Commercial Printing Services
Not all commercial printing companies are created equal. There are plenty of places out there that will take your money in exchange for shoddy products. At Fusion Group USA, we pride ourselves in only providing the highest quality custom print to our clients – from initial to design to final product.
Learn more about our commercial printing services here or feel free to contact us with any questions!
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