Advertising, Brand Development, Business, Graphic Design, Marketing, Website Design

Are “Hue” Kidding? What Your Logo’s Colors Are Associated With

Colors, colors.. everywhere! Few things are more instrumental to your brand’s identity than your logo design– especially its colors. Past aesthetics, color has the power to evoke emotions, drive action, and “color” our impressions of things. If your logo is the first introduction to your brand that potential customers have,
Posted  on June 5, 2019
Brand Development, Business, Website Design

10 Damaging Web Design Mistakes That Repel Visitors

Oh, websites. _____________________ 91% of people state need and speed as priorities when visiting a website. 79% of people who don’t like what they see on a website will retreat back and search for another. 50% of people will use a business less often if the company website is not
Posted  on May 22, 2019
Graphic Design, Website Design

Why Your Great Looking Website is Probably a Lemon: Your Checklist for Optimal Website Functionality

An appealing website design will draw people in, but a website with substance will both increase dwell time and warrant action on their part. The true test of a website’s value lies not only in its’ design, but also its’ functionality. Does your website meet (or exceed) these function-testing factors?
Web Design Dwell Time
Website Design

Engaging Web Design: Tips for Increasing Dwell Time

Getting website visitors is great, but your business needs more than just page views. Your website needs to be converting searchers into viewers and viewers into customers. Today we’ll look at an important metric that will track your success in this area – dwell time. Our web designers spend a
Picture of Shuttle Launch
Website Design

Going Live: Life After Your Website Launches

A lot of web design agencies will build your website and then disappear, never to be heard from again. Fusion Group USA isn’t one of those agencies. We pride ourselves on providing continuing service to our clients. From our point of view, launching your website is just the first step
Web Design for Conversions
Website Design

Web Design for Conversions

Getting conversions is the bottom line for almost all marketing efforts – whether it is social media, direct mail, or website design. Today we’ll look at how our web designers build websites that are focused on getting conversions for your business. Plenty of web designers can build a nice-looking site.
Web Design Process
Website Design

Our Web Design Process

A business website is a big investment, so it makes sense to spend the time to do it right. But it doesn’t take long to get lost in jargon, technical details, and complex pricing structures. We don’t think the web design process has to be so complicated. Our goal is
Choose a Domain Name
Brand Development, Website Design

How to Choose a Domain Name

Getting a website is an important step for any business. But before you start thinking about design, search engine optimization, or navigation; you will need to have a domain name. It can seem like an afterthought, but a bad domain name can sabotage an otherwise smooth website plan. Today I’ll
World of Web Design
Website Design

Navigating the World of Web Design

Let me set the scene: you’ve done the market research, you’ve built your customer personas, the competitor analysis is done, and your product is going to upend the market. It’s a great feeling to be on the cusp of success. But it’s never quite that simple. To turn your market
driving traffic to your website
Marketing, SEO, Website Design

Driving Traffic: The Long & Short of It

Nice websites are great but, for most businesses, they are a means to an end – not an end in themselves. The goal of your website should be to drive conversions and conversions depend on web traffic. That means that driving traffic to your website should be the focus of