Social Media

Even though social media has been a major part of lives for fifteen years (MySpace was founded in 2003), many businesses continue to make the same...

These days, every business knows that you need to stay active on social media. But there is no clear definition of what 'staying active' means –...

There are enough marketing blogs about the rise of social media and video to make it to the moon and back. But if you'll bear with me here, I'm...

For many years, social media was a marketing tool that required a lot of time and very little money. But those days are officially gone – or that...

Money-paying customers are the lifeblood of your business. And earning more customers is almost always the end goal of social media marketing...

March was a rough month for the social media giant that everyone loves to hate. Facebook was rocked by revelations that Cambridge Analytica, a...

We’ve come a long way from the days of MySpace walls and sparkly gifs. And social media has grown from an internet time-waster to a...

Facebook is yet again making adjustments to its news feed algorithm. And this time it is bad news for business pages. But, as always, there is a...

Marketers are in the business of predicting future trends. But before you conjure up images of Nostradamus or Zoltar, we’re talking about...

Note: This is the third in our monthly series of social media marketing primers. Check out our previous posts on Facebook and Instagram. We’ve...