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Marketing, SEO, Social Media

Measurable: Social Media Marketing & Analytics

Social Media Marketing (SMM) often gets a bad-wrap in the business world. So many people enjoy spending time on Facebook, Twitter, and Instagram that there is a popular conception that social media marketers are spending their day browsing their Facebook feed and collecting a paycheck. However, SMM doesn’t have to
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SEO, Website Design

SEO 101 Part 2: Mobile Search

Note: This is Part 2 of our ongoing SEO 101 series. Part 1, Part 3 A big change hit the world of search engine optimization (SEO) in the summer of 2015 – more Google searches were conducted on mobile than desktop computers for the first time in history. Since this
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Marketing, SEO, Website Design

SEO 101 Part 1: Popularity, Relevance, & Quality

Note: This is Part 1 of our ongoing SEO 101 series. Part 2, Part 3 The world of search engine optimization (SEO) is broad and ever-changing. Keeping up with the latest algorithm changes, strategies, and professional techniques is a full-time job – for which most business owners don’t have the
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SEO, Website Design

Data Driven SEO

For many, SEO (search engine optimization) is a type of magic – they wave their keyword wands over their content and hope to pull out a successful rabbit. This view of search engine optimization leads to clients that are skeptical of the true value of a SEO campaign; after all,
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Marketing, SEO, Website Design

Writing 101: Tips for Content Writing

Writing is easy, right? Especially on a topic that you’re already knowledgeable about. That’s usually how the thinking goes when it comes to content creation – until you sit down to actually write something. And it only gets harder as you sit down each day (or week) it write something
SEO agency
SEO, Website Design

SEO – The Simple Answer

SEO strategies run the gamut from simple (link-buying) to incredibly complex (deep diving into Google analytics and algorithms), but most are looking for something in the middle. How do you optimize search results without risking black-hat techniques or getting a master’s degree in data analysis? In a Google Q&A from
small business web design
SEO, Website Design

7 (Big) Web Design Tips for (Small) Businesses

Running a small business almost always means running on limited resources. There never seems to be quite enough money in the bank, or hours in the day, to accomplish all your goals. But that doesn’t mean small businesses have small goals – and so leading a successful small business means
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Marketing, SEO, Social Media, Website Design

Content Creation – Overcoming the Block

Content creation is hard work, but it is vital to search engine optimization, reaching customers, and building trust. Many businesses start out strong but quickly realize that producing top-quality content on a regular basis is an arduous task – especially without a firm content creation strategy in place. Developing and
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SEO, Website Design

Unlocking Keywords

  So you’ve done your research, you have a target audience in mind, and you know what keywords are likely to reach them. Now what? Gone are the days of blindly sprinkling keywords through your website like a digital Johnny Appleseed. Keyword utilization needs to be focused and organic if
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SEO, Website Design

Web Design that Pleases Everyone – Balancing SEO with Customer Expectations

  While a focus on search engine optimization (SEO) is vital to a well performing website, it should not be the sole and only focus of your website design. Climbing your way to the top of the search results is useless if your clicks end in page abandonment and you