Advertising, Brand Development, Business, Marketing, Productivity, SEO, Social Media

Marketing Terms Everyone Needs to Know (E-F)

Marketing terms sneak up into everyday conversations. If you understand what someone is talking about, you’re already ahead of the game! Make the most out of planned and unplanned conversations by understanding some of the most commonly used words in the marketing language… because marketing is everywhere!  To help, we
Marketing, SEO, Social Media

Marketing Terms Everyone Should Know (A-B)

Marketing is everywhere! Even if marketing isn’t your area of expertise, knowing the meaning of commonly-used marketing terms can be incredibly valuable. Having a base comprehension of words frequently traded in business scenarios will open doors and help you to make the most out of your interactions with other professionals,
Brand Development, Business, Direct Mailing and Email, Marketing, SEO, Social Media

The Mulch of the Digital Landscape: What Evergreen Content Is and Why Your Business Needs It

What is “Evergreen Content”? Simply put, evergreen content is information that retains its usefulness despite the progression of time. Evergreen trees are known for being resilient, robust, and beautiful all year long, whether they’re showcasing holiday ornaments or shading wildflowers from the summer sun. This type of content is invaluable
Business, SEO

Google Maps for Business: 10 Tips to Help Get You on The MAP

We have compiled 10 simple steps to help your business to not only onto Google maps, but also onto the minds of potential customers. In 2018, Smallbiztrends.com reported 67% of respondents were more likely to use Google Maps over Waze, Apple Maps, and MapQuest.            
Marketing, SEO

18 COMMON MARKETING ACRONYMS TRANSLATED

The art and practice of marketing is full of alphabet soup. Acronyms can make our language more economical, but it can be confusing for business owners and customers who are less familiar with marketing jargon. 1. API or Application Programming Interface A programming tool that allows a person to pull
Business, Direct Mailing and Email, Large Format Printing, Marketing, SEO, Social Media

7 Marketing Ideas to Welcome the New Year

What better way to kick off the New Year then by giving your sales a boost by engaging your customers with post-holiday promotions. The holiday sales rush maybe over but by embracing some creative marketing ideas you can beat the new year slump 1. Email Email marketing is easy to
Picture of stop watch to measure page speed
SEO

SEO: Is Your Page Speed Slowing You Down?

If you’re old enough to remember the days of dial-up internet, then waiting for a webpage to load is nothing new to you. But those days are quickly becoming a distant memory and today’s internet users expect to be delivered content immediately after clicking a link. Recent studies have shown
Search engines for SEO
SEO

Understanding Search Engines for SEO

Creating a successful SEO campaign requires at least a basic understanding of how modern search engines operate. You don’t need a master’s degree in data science, but you should understand the basics of how search engines work and how that affects your SEO strategy. Today, we’ll offer a crash course
featured snippets and position one
SEO

Featured Snippets and Position One

Google continues to tweak the way they structure their search engine results page in ways that devalue the coveted number one position. The rapid growth of featured snippets, local packs, and voice search have all eroded the importance of the number one position. And now the newest version of Google’s
Improve your local SEO
SEO

How to Improve your Local SEO

Earlier this month we talked about how targeting the wrong keywords can hurt your SEO efforts. Today, we’ll shift our focus to geographic concerns and the importance of local SEO. Just like keywords, targeting the wrong location (or no location at all) can render your search engine optimization ineffective. For