Advertising, Brand Development, Business, Marketing, Productivity, Public Relations

Professional Networking- What It Is, Why You Need It, and How to Do It

Networking: What is it? Definition: Process of interacting with others to exchange valuable information, develop mutually beneficial relationships, and grow professional skills.   Networking is essential in today’s digitally-dominated business world. Face-to-face networking offers a rich, tangible connection which webinars, emails, or phone calls can’t replicate. We’ve all networked at
Posted  on August 7, 2019
PR and SEO
Public Relations, SEO

PR and SEO: Together at Last

Public relations and search engine optimization are more than just a recipe for alphabet soup. PR and SEO can strengthen one another by working together toward a common goal. For many businesses, public relations and search engine optimization are siloed and seen as separate departments with very little in common.
journalists and PR needs
Public Relations

Public Relations: Understanding Journalists’ Needs

The heart and soul of public relations work is connecting with journalists and media representative that matter in your area or industry. And connecting with those journalists is nearly impossible if all you do is shotgun out cold PR pitches every time you have an announcement to make. Successful Public
picture of foosball table
Promotional Products, Public Relations

Promotional Products: Fun and Games

Promotional products are, year after year, one of the most successful way to build brand exposure. They make a lasting impact on customers, build customer loyalty, and generate a better return on investment than any other promotional activity. This month we highlight five (and one bonus) promotional products that bring
social media marketing
Marketing, Public Relations, Social Media

Social Media Marketing: Planning makes Perfect

Building and maintaining an effective social media presence isn’t easy – it requires a large investment of both time and resources. Many larger companies may be able to afford extra resources, but a small business doesn’t have the time or money to spare on social media marketing (SMM) that isn’t
picture of web designer
Marketing, Public Relations, Website Design

4 Ways to Include Testimonials in your Web Design

Your business offers top-shelf service and impeccable products, you have a sterling reputation, and customers can trust you; but how do you make sure that your website is getting that message out to consumers? Featuring customer testimonials and reviews on your website is an effective way to let potential customers
Picture of newspapers
Advertising, Public Relations

Press Releases – When and How

For years, the humble press release was the bread and butter of the marketing world. Before questions of mobile, social media, email, and digital marketing flooding the landscape, issuing a press release was the primary way of getting your brand’s message out to potential consumers. Today the press release is
people being social
Advertising, Marketing, Public Relations, Social Media

Driving Social Media Engagement

Using social media to reach customers is no longer an optional marketing strategy. Using sites like Facebook, Twitter, and Instagram is essential to developing relationships and engaging with customers – both existing and potential. Businesses need an engaging and responsive social media presence to keep up with an increasingly mobile
PR man
Public Relations

The PR Rundown

Public Relations or PR can be a bit of a mystery to people unfamiliar with marketing and advertising. Fusion Group USA offers a number of PR services that can be tailored to your business according to your specific needs. Many business, especially small business, may not even give PR a
public relations, marketing, advertising, Fusion Group USA, Grand Junction, Colorado, Phoenix, Arizona
Public Relations

Get Your PR Buzz On!

Public Relations helps you build a relationship with your target market, and when done successfully can drum up quite a bit of business! The PR world can be hard to navigate, especially if you have little experience with media. Fusion Group USA includes a number of PR services including writing