Advertising, Brand Development, Business, Graphic Design, Marketing, Website Design

Are “Hue” Kidding? What Your Logo’s Colors Are Associated With

Colors, colors.. everywhere! Few things are more instrumental to your brand’s identity than your logo design– especially its colors. Past aesthetics, color has the power to evoke emotions, drive action, and “color” our impressions of things. If your logo is the first introduction to your brand that potential customers have,
Posted  on June 5, 2019
Brand Development, Business, Marketing, Social Media

Start Talking! 10 Ways to Engage Your Business’s Social Media Fans

If you’re at a casual get together, it’s okay if you don’t have much to say. Sometimes, it’s easier and more rewarding to just listen. Other times we really just want to hear someone enthusiastically walk us through why their Uncle Joe got arrested at Thanksgiving. (How could we seriously
Brand Development, Business, Marketing, Promotional Products

Choosing Promo Products: What Your Business Must Consider

Marketing with Promo Products So, with millions of promo products available, how do you choose which promo product(s) will best advertise your business? Whether you’re rolling out promotional items at a trade show, convention, local event, or right at your office, there are several factors to consider: First, a quick
Posted  on May 15, 2019
Brand Development, Business, Marketing, Social Media

Business in the Front… Party in the WHAT? The Dos and Don’ts of Being Funny on Your Business Page

Robin Williams. Kevin Hart. Amy Poehler. Lucille Ball. If laughter is the best medicine, the abovementioned comedic greats are certified prescribers of it. The good news is that unlike becoming a doctor, the road to successfully channeling humor on your business page is a lot simpler (and, cheaper)! People are
Direct Mailing and Email, Marketing

Why Your Company Needs a Newsletter

Customers are more loyal to brands that they can personally relate to. Storytelling is one of the hottest topics in marketing, but too often the subject is whittled down and overly simplified. Telling a brand’s story is more than creating nice narrative for your company’s backstory or producing a company
Marketing, SEO

18 COMMON MARKETING ACRONYMS TRANSLATED

The art and practice of marketing is full of alphabet soup. Acronyms can make our language more economical, but it can be confusing for business owners and customers who are less familiar with marketing jargon. 1. API or Application Programming Interface A programming tool that allows a person to pull
Marketing, Social Media

Which Social Media Platform Should Your Business be on in 2019?

Social media marketing matters, especially in 2019. It’s inexpensive and can reach thousands instantly. If approached correctly, it can really boost your sales but diving right in without a clear strategy can be tragic. With so many different social platforms out there, how do you know which one is best
Business, Direct Mailing and Email, Large Format Printing, Marketing, SEO, Social Media

7 Marketing Ideas to Welcome the New Year

What better way to kick off the New Year then by giving your sales a boost by engaging your customers with post-holiday promotions. The holiday sales rush maybe over but by embracing some creative marketing ideas you can beat the new year slump 1. Email Email marketing is easy to
Apparel Design and Print, Marketing, Promotional Products

Promotional Products: A Low-Cost, Effective Marketing Method

There are many benefits of having Promotional Products for your business, including creating greater exposure at very low cost. Promotional items like mugs and pens, are useful tangible item that go home or to the office with your customers, and constant reminder of your business and services. Think of them as
Advertising, Brand Development, Marketing

Guerrilla Marketing: Still Alive and Well in 2019

Marketing has evolved over the years, pulling away from the traditional media conduits of newspapers, magazines, and TV, and towards the futuristic world of digital. But, there is still one tried and true marketing method that has withstood the sands of time since its’ inception in the 1980s: Guerrilla Marketing.