Direct Mailing and Email, Marketing

Why Your Company Needs a Newsletter

Customers are more loyal to brands that they can personally relate to. Storytelling is one of the hottest topics in marketing, but too often the subject is whittled down and overly simplified. Telling a brand’s story is more than creating nice narrative for your company’s backstory or producing a company
Marketing, SEO

18 COMMON MARKETING ACRONYMS TRANSLATED

The art and practice of marketing is full of alphabet soup. Acronyms can make our language more economical, but it can be confusing for business owners and customers who are less familiar with marketing jargon. 1. API or Application Programming Interface A programming tool that allows a person to pull
Marketing, Social Media

Which Social Media Platform Should Your Business be on in 2019?

Social media marketing matters, especially in 2019. It’s inexpensive and can reach thousands instantly. If approached correctly, it can really boost your sales but diving right in without a clear strategy can be tragic. With so many different social platforms out there, how do you know which one is best
Business, Direct Mailing and Email, Large Format Printing, Marketing, SEO, Social Media

7 Marketing Ideas to Welcome the New Year

What better way to kick off the New Year then by giving your sales a boost by engaging your customers with post-holiday promotions. The holiday sales rush maybe over but by embracing some creative marketing ideas you can beat the new year slump 1. Email Email marketing is easy to
Apparel Design and Print, Marketing, Promotional Products

Promotional Products: A Low-Cost, Effective Marketing Method

There are many benefits of having Promotional Products for your business, including creating greater exposure at very low cost. Promotional items like mugs and pens, are useful tangible item that go home or to the office with your customers, and constant reminder of your business and services. Think of them as
Advertising, Brand Development, Marketing

Guerrilla Marketing: Still Alive and Well in 2019

Marketing has evolved over the years, pulling away from the traditional media conduits of newspapers, magazines, and TV, and towards the futuristic world of digital. But, there is still one tried and true marketing method that has withstood the sands of time since its’ inception in the 1980s: Guerrilla Marketing.
Do you need a blog
Marketing

Content Marketing: Is Blogging Still a Thing in 2019?

Ten years ago, every marketer on planet earth would have told you that your business website needs a blog. There seemed to be an idea that hordes of customers would come flocking to your block, eager to read every word that you published on your blog. To be honest, my
Why SMS Marketing
Marketing

SMS Marketing: Why & How

Businesses looking to market their brand have a wide range of popular options: social media, email, direct mail, PPC, print, and more. But SMS or text message is often overlooked – even in the most comprehensive marketing plans. Because so many businesses overlook SMS marketing, it leaves the perfect opportunity
email list segmentation
Marketing

Email List Segmentation: a B2B Perspective

Email list segmentation is critical to email marketing success. It’s a topic that gets a ton of press in the world of B2C marketing blogs, but there is much less information on effectively segmenting an email list in a business to business environment. I’m not sure why that is the
driving traffic to your website
Marketing, SEO, Website Design

Driving Traffic: The Long & Short of It

Nice websites are great but, for most businesses, they are a means to an end – not an end in themselves. The goal of your website should be to drive conversions and conversions depend on web traffic. That means that driving traffic to your website should be the focus of