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Category: Direct Mailing and Email

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Marketing Terms Everyone Should Know (C-D)

Everyone should know SOME marketing terms! Catching a part of someone’s conversation and being able to understand and respond can unlock...

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The Mulch of the Digital Landscape: What Evergreen Content Is and Why Your Business Needs It

What is “Evergreen Content”? Simply put, evergreen content is information that retains its usefulness despite the progression of time. Evergreen...

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Why Your Company Needs a Newsletter

Customers are more loyal to brands that they can personally relate to. Storytelling is one of the hottest topics in marketing, but too...

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7 Marketing Ideas to Welcome the New Year

What better way to kick off the New Year then by giving your sales a boost by engaging your customers with post-holiday promotions. The...

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Direct Mail and Multi-Channel Follow Up

We’ve used this space to sing the praises of direct mail before. And we’re still big believers in the power of this tried-and-true...

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Holiday Email Marketing: Last Minute Tips

Now that we’re past the Black Friday and Cyber Monday madness, you might be tempted to think that the holiday marketing push is over. But...

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Direct Mail: Build Your List the Right Way

Direct mail is a powerful marketing tool. But just like any tool, direct mail needs to be wielded properly. And sending direct mail to...

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Get More from Transactional Emails (without getting canned)

Email marketers are obsessed with open rates, and for good reason. Everything else is downhill from open rates, from click-through-rates to...

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Direct Mail Content Strategy

The vast majority of direct mail campaigns are built to be hard sales pitches. That leaves an opportunity for direct mail that focuses on reaching...

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Spend to Win: The Secret to Direct Mail Success

Direct mail continues to be an effective tool for reaching customers – regardless of whether you are a B2B or a B2C operation. I’ve been using...

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