Direct Mailing and Email

Everyone should know SOME marketing terms! Catching a part of someone’s conversation and being able to understand and respond can unlock...

What is “Evergreen Content”? Simply put, evergreen content is information that retains its usefulness despite the progression of time. Evergreen...

Customers are more loyal to brands that they can personally relate to. Storytelling is one of the hottest topics in marketing, but too...

What better way to kick off the New Year then by giving your sales a boost by engaging your customers with post-holiday promotions. The...

We’ve used this space to sing the praises of direct mail before. And we’re still big believers in the power of this tried-and-true...

Now that we’re past the Black Friday and Cyber Monday madness, you might be tempted to think that the holiday marketing push is over. But...

Direct mail is a powerful marketing tool. But just like any tool, direct mail needs to be wielded properly. And sending direct mail to...

Email marketers are obsessed with open rates, and for good reason. Everything else is downhill from open rates, from click-through-rates to...

The vast majority of direct mail campaigns are built to be hard sales pitches. That leaves an opportunity for direct mail that focuses on reaching...

Direct mail continues to be an effective tool for reaching customers – regardless of whether you are a B2B or a B2C operation. I’ve been using...