Direct Mailing and Email, Marketing

Why Your Company Needs a Newsletter

Customers are more loyal to brands that they can personally relate to. Storytelling is one of the hottest topics in marketing, but too often the subject is whittled down and overly simplified. Telling a brand’s story is more than creating nice narrative for your company’s backstory or producing a company
Business, Direct Mailing and Email, Large Format Printing, Marketing, SEO, Social Media

7 Marketing Ideas to Welcome the New Year

What better way to kick off the New Year then by giving your sales a boost by engaging your customers with post-holiday promotions. The holiday sales rush maybe over but by embracing some creative marketing ideas you can beat the new year slump 1. Email Email marketing is easy to
Mailboxes in city
Direct Mailing and Email

Direct Mail and Multi-Channel Follow Up

We’ve used this space to sing the praises of direct mail before. And we’re still big believers in the power of this tried-and-true marketing tool. But believing in the effectiveness of direct mail doesn’t blind us to the potential to improve on old techniques. In this blog post, we will
Picture of Christmas Card
Direct Mailing and Email

Holiday Email Marketing: Last Minute Tips

Now that we’re past the Black Friday and Cyber Monday madness, you might be tempted to think that the holiday marketing push is over. But that is just not true. There are still 27 days left before Christmas, so don’t throw in the towel just yet! Whether you already ran
building your list
Direct Mailing and Email

Direct Mail: Build Your List the Right Way

Direct mail is a powerful marketing tool. But just like any tool, direct mail needs to be wielded properly. And sending direct mail to the wrong audience is like using a screwdriver to pound a nail. It doesn’t matter how great your design. It doesn’t matter how much you follow-up.
Transactional Emails
Direct Mailing and Email

Get More from Transactional Emails (without getting canned)

Email marketers are obsessed with open rates, and for good reason. Everything else is downhill from open rates, from click-through-rates to conversions. Across all industries, open rates hover around 21.6% – which is pretty damn good for a marketing message. But businesses regularly send out other emails that getting a
Direct Mail Content Strategy
Direct Mailing and Email

Direct Mail Content Strategy

The vast majority of direct mail campaigns are built to be hard sales pitches. That leaves an opportunity for direct mail that focuses on reaching people in a different stage of the buyer journey. So pump the brakes on the sales pitch and check out this strategy that repurposes your
direct mail cost
Direct Mailing and Email

Spend to Win: The Secret to Direct Mail Success

Direct mail continues to be an effective tool for reaching customers – regardless of whether you are a B2B or a B2C operation. I’ve been using this space to tout the effectiveness of direct mail for a while, but I still have people telling me direct mail doesn’t work. And
Email Marketing Problems
Direct Mailing and Email

4 Common Email Marketing Problems (and how to fix them)

How many marketing emails do you get every day? If you’re anything like me, then it is a lot. But it’s hard to put an exact number on it – because the vast majority go unopened, unread, and unclicked. But they don’t all go unopened and unclicked. So, what sets
Repetition in direct mail
Direct Mailing and Email

Repetition in Direct Mail: Secrets to Success

Direct mail is a powerful tool, but far too many businesses fail to understand that direct mail is not a one-and-done campaign. Success depends on repetition in direct mail because multiple touches are the key to any successful campaign – in either marketing or advertising. If you’re spending your hard-earned