Trade Show Tips
Commercial Printing, Graphic Design, Promotional Products

Trade Show Tips: Design, Print, & Lead Capture

Trade shows and conference displays are a great way to quickly expand brand awareness and your potential customer base. But all too often we see businesses pin up an old banner and hand out promotional pens. I hate to break it to you, but that is boring. You’d be better
commercial printing product ideas
Commercial Printing

Commercial Printing Product Ideas

Just about every business can benefit from commercial printing, but obtaining the full benefit requires thinking beyond basic business cards and letterhead. Nothing against business cards and letterhead, they’re great. But you need a fresh perspective if you want to stand out from your competitors. I’m not talking about re-inventing
custom print services
Brand Development, Commercial Printing

Physical Print in a Digital World

Here at Fusion Group USA, we talk a lot about digital marketing and advertising. But did you know we also provide full-service commercial printing? A lot of people look at us funny when we push physically printed materials in this social media obsessed world. But we know that printed collateral
picture of print ad
Advertising, Commercial Printing

How To Digitally Track Your Print Advertising

Modern advertisers love digital channels. They provide extensive tracking and provable ROI that has been lacking in more traditional print mediums. But that doesn’t have to be the case. With modern techniques, physical advertising can be tracked in much the same way as its digital counterpart. Here at Fusion Group
simple graphic design
Commercial Printing, Graphic Design

Lessons in Graphic Design: Simple is Beautiful

What’s the number one note that Matt Groening, creator of The Simpsons, gives to his animators? It’s one word: “Simplify.” It’s good advice for any creative work – and it’s advice that our graphic design team takes to heart. Groening goes on to say, “There’s a simplicity in the design
Colorful face
Advertising, Commercial Printing, Marketing

Custom Stickers and Decals

When thinking about custom printed stickers and decals, most mind’s race to bumper stickers (especially the extra cheesy ones); but the world of stickers and decals is infinitely more vast than just bumper stickers. With uses that range from truck/trailer decoration to sports equipment and well beyond, stickers aren’t just
commercial printing
Commercial Printing

Tactile Trends in Printing

Standing out in a crowded marketplace is always a challenge. It is the reason we have a proliferation of marketers, social media experts, advertising, and consultants; there are always new trends and the latest buzzwords to track and utilize. Digital trends are great, but what excellent way to stand out
picture of printing supplies
Advertising, Commercial Printing, Marketing

The Future of Print

We live in a digital world, that fact is undeniable. And for an increasingly large portion of the population, they have never known anything else; smartphones, computers, and e-readers have become the norm. But what does this digital shift mean for the print industry? Is paper dead like so many
picture of custom apparel
Apparel Design and Print, Commercial Printing, Promotional Products

Custom Promotional Apparel

Fusion Group USA is a full-service printing agency covering both promotional and apparel printing. But separating the two disciplines into self-contained units would be a mistake – it is better to see them as two sides of the same coin. Custom printed apparel is one of the best options when
picture of fitness runner
Advertising, Commercial Printing, Marketing, Promotional Products

Promotional Products: Spotlight on Fitness

The primary goal of promotional products is to get your brand identity in front of customers – and to do so repeatedly. When it comes to choosing your next promotional product think like a consumer: what type of product will they find useful and turn to repeatedly? Tracking with the