Category: Brand Development

Colleagues on coffee break. Side view of cheerful young man and woman sitting at the table and chatting while man holding cup of hot drink

Start Talking! 10 Ways to Engage Your Business’s Social Media Fans

If you’re at a casual get together, it’s okay if you don’t have much to say. Sometimes, it’s easier and more rewarding to...

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10 Damaging Web Design Mistakes That Repel Visitors

Oh, websites. _____________________ 91% of people state need and speed as priorities when visiting a website. 79% of people who don’t like what...

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Choosing Promo Products: What Your Business Must Consider

Marketing with Promo Products So, with millions of promo products available, how do you choose which promo product(s) will best advertise your...

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Business in the Front… Party in the WHAT? The Dos and Don’ts of Being Funny on Your Business Page

Robin Williams. Kevin Hart. Amy Poehler. Lucille Ball. If laughter is the best medicine, the abovementioned comedic greats are certified...

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Guerrilla Marketing: Still Alive and Well in 2019

Marketing has evolved over the years, pulling away from the traditional media conduits of newspapers, magazines, and TV, and towards the...

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How to Choose a Domain Name

Getting a website is an important step for any business. But before you start thinking about design, search engine optimization, or navigation;...

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The Importance of Branding

Many small business owners see branding as an afterthought – something to be pursued only after they have seen some success. Or, even worse,...

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Physical Print in a Digital World

Here at Fusion Group USA, we talk a lot about digital marketing and advertising. But did you know we also provide full-service commercial...

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Link Building Do’s and Don’ts

Link building is the lifeblood of search engine optimization. But not all links are created equal, especially after Google’s Penguin update. With...

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Branding: How to Choose the Perfect Name

First impressions matter – especially in the business world. Potential customers will form instant opinions about you based on your name, whether...

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