Advertising, Brand Development, Marketing

Guerrilla Marketing: Still Alive and Well in 2019

Marketing has evolved over the years, pulling away from the traditional media conduits of newspapers, magazines, and TV, and towards the futuristic world of digital. But, there is still one tried and true marketing method that has withstood the sands of time since its’ inception in the 1980s: Guerrilla Marketing.
Choose a Domain Name
Brand Development, Website Design

How to Choose a Domain Name

Getting a website is an important step for any business. But before you start thinking about design, search engine optimization, or navigation; you will need to have a domain name. It can seem like an afterthought, but a bad domain name can sabotage an otherwise smooth website plan. Today I’ll
Picture of outside meeting
Advertising, Brand Development, Marketing

The Importance of Branding

Many small business owners see branding as an afterthought – something to be pursued only after they have seen some success. Or, even worse, something that matters to the Amazons and Wal-Marts of the world. But developing and maintaining a positive and consistent brand identity should be a top priority
custom print services
Brand Development, Commercial Printing

Physical Print in a Digital World

Here at Fusion Group USA, we talk a lot about digital marketing and advertising. But did you know we also provide full-service commercial printing? A lot of people look at us funny when we push physically printed materials in this social media obsessed world. But we know that printed collateral
picture of chain links
Brand Development, SEO

Link Building Do’s and Don’ts

Link building is the lifeblood of search engine optimization. But not all links are created equal, especially after Google’s Penguin update. With the latest updates, shoddy link building is highly likely to get your website penalized (and possibly even removed from the index altogether). So link building is dangerous, but
brainstorm
Brand Development, Marketing

Branding: How to Choose the Perfect Name

First impressions matter – especially in the business world. Potential customers will form instant opinions about you based on your name, whether good or bad. Choosing the wrong name will hurt your business by hampering your ability to convert new customers. And there’s a whole host of reasons that your
telling branded stories
Brand Development

Storytelling: Using Narrative to Build your Brand

When it comes to building a successful brand, there’s a lot more to consider than just logos and color selection. Building a brand means telling stories that accurately communicate your identity to customers – and while that story includes elements of color and design choices, it also needs to include
logo size guide
Brand Development, Graphic Design, Website Design

Sizing your Logo for Web Design

Your logo is the face of your company and you want to push that image as much as possible. So when it comes to web design, the temptation is to feature your logo as big and as bold as possible. It makes sense – big graphics make a big impact,
brand development
Advertising, Brand Development, Graphic Design, Marketing

Dependable Brand Development

Developing a successful brand means more than just a clever name or catchy logo – it means creating a cohesive identity that resonates with your target audience. Building and maintaining that consistent identity helps to shape customer expectations and eventually will build customer loyalty and community. Brand development should grow
picture of printed business card
Brand Development, Commercial Printing, Graphic Design

Bold Business Cards – Stand out from the Crowd

Bold, beautiful, and unique. That was what Fredrik Ost (of design firm SNASK) had to say about business card design in a recent interview with How Design. Most of us have a drawer full of other people’s business cards that we never look at – and having a bland, cookie-cutter