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Category: Brand Development

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Marketing Terms That Everyone Should Know (G-L)

Marketing Terms That Everyone Should Know (G-L) There are so many marketing terms that everyone should know!  Instead of thrusting a 20-page...

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12 Tips and Tricks for Legendary Logos

Creating legendary logos isn’t impossible- knowing the right tips and tricks is half the battle.  “Logos are a graphic extension of the...

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Marketing Terms Everyone Needs to Know (E-F)

Marketing terms sneak up into everyday conversations. If you understand what someone is talking about, you’re already ahead of the game!...

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Professional Networking- What It Is, Why You Need It, and How to Do It

Networking: What is it? Definition: Process of interacting with others to exchange valuable information, develop mutually beneficial...

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Marketing Terms Everyone Should Know (C-D)

Everyone should know SOME marketing terms! Catching a part of someone’s conversation and being able to understand and respond can unlock...

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The Do’s and Don’ts of Dealing with Negative Online Reviews

When it comes to your business, reputation is everything. “A brand for a company is like a reputation for a person. You earn reputation by...

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The Mulch of the Digital Landscape: What Evergreen Content Is and Why Your Business Needs It

What is “Evergreen Content”? Simply put, evergreen content is information that retains its usefulness despite the progression of time. Evergreen...

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16 Pro Tips & Tricks for Incredible-Looking Business Cards

Wading through the World of Business Card Design We’ve gone through the trouble of rounding up some of the best tips and tricks behind the...

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Your Brand’s Voice is Your Brand’s Power: Your Guide to Success

Humans have a fascination with voice. Before we dive into brand voice, let’s examine voice in a familiar context. We use voice to...

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Are “Hue” Kidding? What Your Logo’s Colors Are Associated With

Colors, colors.. everywhere! Few things are more instrumental to your brand’s identity than your logo design– especially its colors....

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