Advertising, Brand Development, Business, Commercial Printing, Graphic Design, Marketing, Promotional Products

16 Pro Tips & Tricks for Incredible-Looking Business Cards

Wading through the World of Business Card Design We’ve gone through the trouble of rounding up some of the best tips and tricks behind the most incredible, memorable business cards. Enjoy! While you’re at it, check out these amazing business card holders for the office!   1. Utilize a die-cut
Advertising, Brand Development, Business, Marketing, Social Media

Your Brand’s Voice is Your Brand’s Power: Your Guide to Success

Humans have a fascination with voice. Before we dive into brand voice, let’s examine voice in a familiar context. We use voice to differentiate between friends who are talking to us at the same time, and we feel comfort- or, anxiety- when we hear specific people speak. We use our
Advertising, Brand Development, Business, Graphic Design, Marketing, Website Design

Are “Hue” Kidding? What Your Logo’s Colors Are Associated With

Colors, colors.. everywhere! Few things are more instrumental to your brand’s identity than your logo design– especially its colors. Past aesthetics, color has the power to evoke emotions, drive action, and “color” our impressions of things. If your logo is the first introduction to your brand that potential customers have,
Posted  on June 5, 2019
Brand Development, Business, Marketing, Social Media

Start Talking! 10 Ways to Engage Your Business’s Social Media Fans

If you’re at a casual get together, it’s okay if you don’t have much to say. Sometimes, it’s easier and more rewarding to just listen. Other times we really just want to hear someone enthusiastically walk us through why their Uncle Joe got arrested at Thanksgiving. (How could we seriously
Brand Development, Business, Website Design

10 Damaging Web Design Mistakes That Repel Visitors

Oh, websites. _____________________ 91% of people state need and speed as priorities when visiting a website. 79% of people who don’t like what they see on a website will retreat back and search for another. 50% of people will use a business less often if the company website is not
Posted  on May 22, 2019
Brand Development, Business, Marketing, Promotional Products

Choosing Promo Products: What Your Business Must Consider

Marketing with Promo Products So, with millions of promo products available, how do you choose which promo product(s) will best advertise your business? Whether you’re rolling out promotional items at a trade show, convention, local event, or right at your office, there are several factors to consider: First, a quick
Posted  on May 15, 2019
Brand Development, Business, Marketing, Social Media

Business in the Front… Party in the WHAT? The Dos and Don’ts of Being Funny on Your Business Page

Robin Williams. Kevin Hart. Amy Poehler. Lucille Ball. If laughter is the best medicine, the abovementioned comedic greats are certified prescribers of it. The good news is that unlike becoming a doctor, the road to successfully channeling humor on your business page is a lot simpler (and, cheaper)! People are
Advertising, Brand Development, Marketing

Guerrilla Marketing: Still Alive and Well in 2019

Marketing has evolved over the years, pulling away from the traditional media conduits of newspapers, magazines, and TV, and towards the futuristic world of digital. But, there is still one tried and true marketing method that has withstood the sands of time since its’ inception in the 1980s: Guerrilla Marketing.
Choose a Domain Name
Brand Development, Website Design

How to Choose a Domain Name

Getting a website is an important step for any business. But before you start thinking about design, search engine optimization, or navigation; you will need to have a domain name. It can seem like an afterthought, but a bad domain name can sabotage an otherwise smooth website plan. Today I’ll
Picture of outside meeting
Advertising, Brand Development, Marketing

The Importance of Branding

Many small business owners see branding as an afterthought – something to be pursued only after they have seen some success. Or, even worse, something that matters to the Amazons and Wal-Marts of the world. But developing and maintaining a positive and consistent brand identity should be a top priority