Advertising, Brand Development, Marketing

Guerrilla Marketing: Still Alive and Well in 2019

Marketing has evolved over the years, pulling away from the traditional media conduits of newspapers, magazines, and TV, and towards the futuristic world of digital. But, there is still one tried and true marketing method that has withstood the sands of time since its’ inception in the 1980s: Guerrilla Marketing.
Facebook Advertising Funnel
Advertising, Social Media

Facebook Advertising & Sales Funnels

Advertising on Facebook is a powerful tool that can reach thousands of potential customers for a pretty modest budget. It seems so simple – and that blue ‘Boost Post’ button is waiting there tempting you to drop a few dollars and see what happens to your sales. But finding success
picture of laptop on desk
Advertising

How to Write Winning PPC Ads

We ended last week by talking about how copywriting is a vital part of marketing and advertising – and that’s about to change anytime soon. This week, we’ll look at specific areas that were copywriting is essential to the success of our campaigns, starting with writing PPC ads. Writing PPC
Picture of person typing on computer
Advertising, Marketing

Copywriting: Goals & Methods

With the holidays coming up, I’m preparing myself for all the standard questions that arise around the Thanksgiving table. And I’m preparing for the quizzical looks that always come when I answer them. It usually goes something like this: Great Aunt Gertrude: So, what did you say you do for
Picture of outside meeting
Advertising, Brand Development, Marketing

The Importance of Branding

Many small business owners see branding as an afterthought – something to be pursued only after they have seen some success. Or, even worse, something that matters to the Amazons and Wal-Marts of the world. But developing and maintaining a positive and consistent brand identity should be a top priority
Email marketing in a social media world
Advertising, Direct Mailing and Email, Marketing

Email Marketing in a Social Media World

Email marketing has been a valuable tool for years. Will it continue to perform in a world that is dominated by social media? We believe the answer is a resounding yes! Email newsletters continue to offer unique benefits that you just can’t get through the various social media challenges. Today
Picture of google search
Advertising, Marketing

PPC Advertising: Understanding Keywords

Pay-per-Click advertising is a quick way to get your brand to the top of the search engine results page. But before you jump in with both feet, it is important to understand a few basic concepts – especially keywords. Today, I’ll try to lay out some keyword tips that will
picture of dartboard
Advertising

Understanding (and improving) AdWords Quality Score

Google makes PPC advertising easily accessible with an AdWords account. But a quick look around the AdWords dashboard shows that there’s more to a successful PPC advertising campaign that picking out a few keywords and waiting for results. For advertisers, the most important thing to understand is Google’s Quality Score
picture of woman sending text message
Advertising, Marketing

SMS Marketing: Planning for Success

SMS marketing remains an underutilized marketing tool. This even though text-message marketing boasts some seriously impressive statistics. Reaching customers through mail, email, or social media gets more difficult every day; but SMS marketing is a field that is still largely untapped. As with any marketing strategy, text message marketing requires
picture of print ad
Advertising, Commercial Printing

How To Digitally Track Your Print Advertising

Modern advertisers love digital channels. They provide extensive tracking and provable ROI that has been lacking in more traditional print mediums. But that doesn’t have to be the case. With modern techniques, physical advertising can be tracked in much the same way as its digital counterpart. Here at Fusion Group