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What’s So Great About Blogging?

Have you ever blogged? Blogging has become very popular in recent years, and could be a very useful tool for your business. It can benefit your business in a number of ways including boosting traffic, establishing credibility, and enhancing your SEO. If you’re unsure how to add a blog to your website, or add it to your design, Fusion Group USA can help. Here are a few benefits of entering the blogging world:

  1. Drive traffic to your site!

Blogging regularly adds indexed pages to your site which then triggers search engines, like Google, to check in more because you are adding fresh content. This will help boost your search rankings because people will be searching keywords that you use in your blog. Voila, more traffic! In addition to this, 46% of Americans read a blog at least once a day and companies that blog at least 15 times per month get 5 times more traffic, according to Business 2 Community and Hubspot. You generate more interest in your site, while enhancing your SEO.

  1. Establish credibility and build your social media presence.

Writing blogs about what your business does tells people that you are an authority in your field. Building trust with your clientele is a key to boosting business, and writing relevant, high quality, information posts about what you do will certainly help. You are also creating unique content that you can use in newsletters or as reference materials for clients. You can also link your blog posts to your social media to build your presence and direct readers to your website. It also opens a dialogue, allowing people to interact with you about your business. This is a great way to build relationships with current and prospective customers.

  1. Gain insight and define your business!

You won’t be able to develop every single blog without a little help, that’s a lot of original content! You will inevitably be doing some research, sharing ideas, and reading other people’s blogs within your industry. This is a great way to learn new things and gain new insights. Blogging also helps you define your brand more and more as it can be a process of self-discovery while giving your business a voice in the industry.

  1. Low cost advertising.

Blogging is a great way to advertise your business for not a lot of money. Adding a blog to your existing website can be a good venue for you to combine informational posts with posts that boast the benefits of your products and services. You can do product spotlights where you write a post on that specific product and its benefits so that the customer knows what you have to offer. Plus, this lets the customer know that you understand your products and can help them identify what they are looking for – further establishing your credibility.

These are only a few benefits, but there are many benefits to business blogging. Blogging can help you generate more business and increase traffic to your website. It can also help you stand out as an industry leader and establish credibility with your customers. Generate more content for social media and boost your SEO with blogging. Unsure where to start? Call Fusion Group USA to ask about how to add blogging to your website and get some professional consulting on blogging.

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