There are various reasons people may choose to not advertise their products or services, and in this blog post we will discuss three of those reasons. Regardless of the size of your market, advertising can be a key component to any complete marketing plan. If you’re not sure how to get started or what to do for advertising, Fusion Group USA offers a number of services, including creative development, print ads, online ad campaigns, direct mail and email campaigns, copywriting, outdoor advertising, and media advertising like TV or video. Fusion Group USA can tailor your ad campaign or marketing plan to your market and target demographic.
Here are some reason that you may not be advertising:
- “It’s too expensive!”
Up front, advertising may seem like a huge cost. The fact of the matter is, you might think you can’t afford it but you can’t afford not to advertise! It’s something that will increase your return on invest if done effectively. Not to mention, your competition is probably already advertising and to stay afloat, you have to stay competitive. Also, there are new, creative ways to advertise and Fusion Group USA can find a method that fits your budget.
- “Our products/services will sell by their own merits. There is no need to advertise.”
That’s great if you have a customer base and you’re not interested in reaching out to new potential clients. You might have a great product or service, but that doesn’t mean anything if no one knows about it! Advertising is about letting people know that you have a product that they may be interested in, and highlighting the benefits of that product. If you want your business to grow and be competitive in your market, advertising is essential.
- “Business is going well already!”
There are a few reasons to continue advertising while business is good, as highlighted by Joshua Garity in “5 Reasons You Need to Advertise While Business Is Strong to Succeed.” If business is going well, that means you have the cash flow to continue your advertising campaign. In addition to having the cash, you also have a little wiggle-room to be more creative and try some new things in advertising. Plus, customers that already use your products/services may have forgotten all the other things you offer and advertising allows you to gain more of their business. You want to maintain brand awareness and recognition so that prospective customers will recall your advertisements when they are seeking your products/services.
Advertising is an important component to any marketing plan. Whether you’re a new business or a business that has been around for a while, it’s important to keep your brand out in the market and continue that brand exposure. It will be money well spent, and Fusion Group USA will tailor a marketing plan to your business and find an advertising method that fits within your budget. Call today to learn more about what we offer and how we can help you boost business!