SEO stands for Search Engine Optimization, and it can be the deciding factor between being seen on the internet and falling through the cracks. SEO is necessary to understand, at least a little, if you’re deciding on starting a business website because it helps boost your organic (or non-paid) search engine results. This is great because according to “24 Eye-Popping SEO Stats” by Eric Siu, 70-80% of users ignore paid ads and rely on the organic results that pop up after a search. In addition to this, 75% of users never even scroll past the first page. So, not only should you be on the first page for organic search, but avoid paying to be on the first page which can be difficult to achieve. Luckily, Fusion Group USA, based in Grand Junction, Colorado and Phoenix, Arizona, has the skills and background to help you with SEO and make sure that your time and money lands you on the first page. But first, let’s explore SEO a little more and why you need to keep it in mind for your business website.
How do we look for information on the internet these days? Google it! The majority of people use search engines (like Google, Bing, or Yahoo) to find information, and if a search engine can’t find your website and post it when a user searches for terms related to your business, this means you’re missing out! You want exposure and traffic, which in turn generates business. There are a number of ways to increase your SEO and make sure that your site is being found by major search engines. Focusing on how your content is written in addition to keyword density is important – creating quality, credible content that can be “crawled” and recognized by search engines will boost your website. Some other things that need attention include how your site is coded, how quickly it loads, ease of use, and accessibility to a range of devices and browser. These factors will play a part in how successfully your site is discovered on search engines.
So why is it so important for you to think about SEO? Well, according to an article in Forbes by Steve Olenski, “7 Reasons Why Your Business Should Invest in SEO”, SEO is the most cost-effective form of online marketing and solidifies your online presence. Plus, not spending time focusing on it could be dangerous because your competitors are definitely focusing on their online presence with SEO. To retain that competitive edge in the 21st century, focusing on your website design and SEO should be your number one priority. Moral of the story: don’t spend all the time and effort on creating a professional website only to disappear online because you ignored all the SEO hype. However, a lot of web design companies will try to talk you into paying large monthly fees to generate SEO – this is completely unnecessary for basic SEO. The way your site is built, coded, and the content you have on your pages should ultimately be the main component. If you’re paying an exorbitant amount of money a month under the guise of SEO, you should probably re-evaluate the web design company you’re working with.
Your business may not be website design or SEO, so don’t spend all your time and effort learning all about it! Fusion Group USA can provide professional webs design and web development services focused on SEO to provide you with a great looking, functional, and successful website. Call today to discuss your web design and SEO options!