When coming up with your website content, you want to be paying attention to keywords and phrases – this is how people are going to find you on search engines. This is an SEO strategy, and something that will take some time and a little research. Keywords are words or concepts that describe or sum up certain aspects of your business. For instance, if you own a landscaping business that focuses on Xeriscaping, a keyword may be “rock landscape”, “native plant landscaping”, or “low maintenance landscaping.” These are words that should be included on your site so that Google and other search engines can rank you according to the relevance of the keywords and phrases on your site in relation to the search. This blog post will go over what keywords, how it can help your website, and some tips on how to include keywords on your site.
There are two major forms of keywords: head terms and long tail keywords. Head terms are usually shorter and more generic terms while long tail keywords are phrases that are more specific and targeted. Using more generic terms may mean that you are less likely to be found because of the amount of competition you will have online within that search term. Utilizing more focused, specific phrases would probably be a good place to start – less competition and you will be found by people that are trying to find you. Having a good mix of both of these types of keywords is a good start. Keep in mind that people search questions as well. With the popularity of voice searches, like iPhone’s Siri, it could be beneficial to think about how people may be searching terms.
Before you start to write content, sit down and come up with important words and phrases that you want to be associated with online. Once you have a list with a good combination of head terms and long tail keywords, start putting together your content. Sometimes people can be so focused on inserting keywords that the content suffers – it either doesn’t make sense or there is no real informative substance. Don’t let your content suffer for the sake of keywords because people will not be engaged and will leave your site, defeating the whole purpose. Keep in mind that keywords are important to let people and search engines know the purpose of your website, but don’t get too carried away!
Do a little research on what keywords will likely be searched for your industry. Another great tool that you can use is the “Searches related to “feature on the bottom of a Google search page. After searching for a particular word or phrase on Google, scroll to the bottom and there are other search suggestions which can be a great source of inspiration if you’re having a hard time coming up with keywords. There are programs that you can use to give you more information on what keywords you are being searched for and what would be good keywords to use like Google Adwords and Google Analytics. These features can help give you some insight into what you should be focusing on with your website.
Starting a website or re-writing your content can be a difficult task, especially if you’re not experienced in writing for websites. You can try to tackle it yourself, but there are other options out there for you. Hiring and agency to design and develop your site that offers copywriting could be a huge help. A copywriter will have knowledge of SEO and is skilled at writing high quality, unique content on a range of topics. If you need a little more convincing check out our blog post, “Should You Hire a Copywriter?”. Fusion Group USA can help with copywriting during the website build process to ensure your site’s rankings only improve. If you have an existing site and you find that your SEO is a little stagnant, consider having your content re-written or start content marketing. These are areas of expertise for Fusion Group USA, so give us a call today!