Advertising, Commercial Printing, Large Format Printing, Marketing

Large Format Printing 101

Most businesses will have need of printing banners, large posters, or large-scale art prints at some point – whether for advertising, trade shows, or promotional events. Professional printers can provide large format printing of these products; covering sizes between 18” and

Advertising, Marketing, Public Relations, Social Media

Driving Social Media Engagement

Using social media to reach customers is no longer an optional marketing strategy. Using sites like Facebook, Twitter, and Instagram is essential to developing relationships and engaging with customers – both existing and potential. Businesses need an engaging and responsive

Posted on November 3, 2016 Comments Off on Driving Social Media Engagement Like
SEO, Website Design

SEO – The Simple Answer

SEO strategies run the gamut from simple (link-buying) to incredibly complex (deep diving into Google analytics and algorithms), but most are looking for something in the middle.

How do you optimize search results without risking black-hat techniques or getting a

Apparel Design and Print, Brand Development

Work Attire – Custom and Practical

Custom printing is the easiest way to transform your employees from a rag-tag group of misfits into a professional, cohesive unit that represents your company. Think of it this way: when your team shows up at a client’s home or

Posted on November 1, 2016 Comments Off on Work Attire – Custom and Practical Like
SEO, Website Design

7 (Big) Web Design Tips for (Small) Businesses

Running a small business almost always means running on limited resources. There never seems to be quite enough money in the bank, or hours in the day, to accomplish all your goals. But that doesn’t mean small businesses have small

Posted on October 31, 2016 Comments Off on 7 (Big) Web Design Tips for (Small) Businesses Like
Advertising, Commercial Printing

Commercial Printing – Don’t Get Lost

Every company has printing needs – from humble business cards to fully designed flyers and promotional materials. These products will reflect your business and it is important to be sure that they are sending the right message. Well designed

Posted on October 27, 2016 Comments Off on Commercial Printing – Don’t Get Lost Like
Marketing, SEO, Social Media, Website Design

Content Creation – Overcoming the Block

Content creation is hard work, but it is vital to search engine optimization, reaching customers, and building trust. Many businesses start out strong but quickly realize that producing top-quality content on a regular basis is an arduous task – especially

Posted on October 26, 2016 Comments Off on Content Creation – Overcoming the Block Like
Direct Mailing and Email, Marketing

Direct Mail: Alive and Well

Reaching customers with advertising is an age-old problem, and as we move more and more toward a digital world, many have heralded the end of direct mail advertising. Social Media and Email advertising is all the rage – and rightfully

Posted on October 25, 2016 Comments Off on Direct Mail: Alive and Well Like
SEO, Website Design

Unlocking Keywords

 

So you’ve done your research, you have a target audience in mind, and you know what keywords are likely to reach them. Now what?

Gone are the days of blindly sprinkling keywords through your website like a digital Johnny

Advertising, Commercial Printing, Marketing, Promotional Products

Promotional Products: The Sky’s the Limit

Promotional products are consistently one of the most effective ways of getting your brand in front of consumers. A 2004 study performed by L.J. Market Research shows that up to 35% of recipients will keep a promotional product for

Marketing, Website Design

Stay Afloat: The Do’s and Don’ts of Website Design

Designing a website is hard – and just about anyone who has tried their hand at one can attest to that. Whether you’re starting from scratch, building off a template, or using a specialty software; the many competing demands and

Posted on October 20, 2016 Comments Off on Stay Afloat: The Do’s and Don’ts of Website Design Like
SEO, Website Design

Web Design that Pleases Everyone – Balancing SEO with Customer Expectations

 

While a focus on search engine optimization (SEO) is vital to a well performing website, it should not be the sole and only focus of your website design. Climbing your way to the top of the search results is

Posted on October 19, 2016 Comments Off on Web Design that Pleases Everyone – Balancing SEO with Customer Expectations Like
Social Media, Website Design

Your Website Should Come Before Social Media

There are a number of businesses that start off with social media before even entertaining the idea of getting a website. The problem with this is that social media profiles have a specific purpose, to form connections and encourage interaction.

Posted on September 19, 2016 Comments Off on Your Website Should Come Before Social Media Like
Brand Development

The Importance of Consistency in Branding

To build brand loyalty, it’s important to remain consistent in your branding. Sticking with the same color palette, font selection, and logo can be important to building recognition with your target market. If you drastically change any of the elements

Posted on September 2, 2016 Comments Off on The Importance of Consistency in Branding Like
Apparel Design and Print, Graphic Design

The Benefit of Apparel Design and Printing

You might not know this, but Fusion Group USA does screen printing and embroidery as well! We have done shirts for large community events, uniforms for businesses, jackets, hats, and a number of other projects. Fusion Group has a

Public Relations

The PR Rundown

Public Relations or PR can be a bit of a mystery to people unfamiliar with marketing and advertising. Fusion Group USA offers a number of PR services that can be tailored to your business according to your specific needs. Many

Website Design

Why Is SEO So Slow?

Search engine optimization is a slow process, but once you reach you’re goal it’s worth the wait. It’s a process of gaining trust, building notoriety, and gaining attention from search engines. There are a few reasons SEO is a slow

Advertising, Direct Mailing and Email, Marketing

Newsletter Writing Tips

If you’re trying to keep customers in the loop, a great way to do that is a newsletter especially and email newsletter. Running monthly specials, setting up events, or just letting people know what’s going on with your products or

Advertising, Social Media, Website Design

The Do’s and Don’ts of Writing Titles

So, whether you post things on social media or write blogs for your business website, you’re going to have to come up with titles and headlines that attract people’s attention. According to Copyblogger, 8 out of 10 people will

Direct Mailing and Email

Give a Warm (Email) Welcome!

People love feeling like they’re part of something, so when they sign up with you for newsletters or promos be sure to send them a welcome email! These add a personal touch to your marketing campaign and help build a

Website Design

Breaking Down Your SEO

Thinking about your SEO strategy can be daunting and overwhelming, especially if you are focusing on the big picture. Something you can do to make it more manageable and understandable is to break it down into smaller parts. This will

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Direct Mailing and Email

Building Trust With Email

Building trust is an important component of building a relationship with your customers. Using your email is a great way to not only keep up with your marketing strategy but also develop this sense of trust with people on your

Marketing, Website Design

5 Ways to Boost Blog Traffic

Writing a blog is a great way to boost your content marketing strategy. Adding fresh, new content to your website on a regular basis will help with SEO and make you a leader in your industry especially if you’re coming

Promotional Products

6 Facts That’ll Make You Want Some Promo Items

Promotional items are a great way to advertise and get your brand out there! If you have an event, grand opening, or you just want something to hand out to loyal customers promotional items are the way to go. You