Taking too long? Close loading screen.
fusion-icon
Something Awesome is loading......

888.954.9554  |    [email protected]

 |     |  

888.954.9554  |    [email protected]

THE DAILY DIGITAL
A blog for those who are dedicated to grind and grow their brands

Typewriter on white table
Social Media

Tell Your Story: Facebook’s Story Format for Business Owners

Are you using Facebook or Instagram Stories as a part of your brand’s marketing strategy? They’ve been around for about two years now, and it’s time to face the facts – they are here to stay. Continuing to ignore the Stories features puts you at risk for getting left behind
Picture of woman in open field
Graphic Design

Transparent Graphic Design Plans – Beyond the Fine Print

The popularity of the monthly membership model in graphic design has exploded over the last three years. And while the competition is good for businesses price shopping graphic design services, it has also lead to a huge increase in providers looking to make a quick buck. Here at Fusion Group
Picture of Shuttle Launch
Website Design

Going Live: Life After Your Website Launches

A lot of web design agencies will build your website and then disappear, never to be heard from again. Fusion Group USA isn’t one of those agencies. We pride ourselves on providing continuing service to our clients. From our point of view, launching your website is just the first step
featured snippets and position one
SEO

Featured Snippets and Position One

Google continues to tweak the way they structure their search engine results page in ways that devalue the coveted number one position. The rapid growth of featured snippets, local packs, and voice search have all eroded the importance of the number one position. And now the newest version of Google’s
Improve your local SEO
SEO

How to Improve your Local SEO

Earlier this month we talked about how targeting the wrong keywords can hurt your SEO efforts. Today, we’ll shift our focus to geographic concerns and the importance of local SEO. Just like keywords, targeting the wrong location (or no location at all) can render your search engine optimization ineffective. For
Social Media Holidays for 2019
Social Media

Fusion Group USA’s 2019 Social Media Holidays

I know, it’s only October and talking about 2019 seems premature. But we’re less than three months away from the new year and now is the time to start planning. November and December are always a busy season for social media marketers, so it’s never a bad idea to get
building your list
Direct Mailing and Email

Direct Mail: Build Your List the Right Way

Direct mail is a powerful marketing tool. But just like any tool, direct mail needs to be wielded properly. And sending direct mail to the wrong audience is like using a screwdriver to pound a nail. It doesn’t matter how great your design. It doesn’t matter how much you follow-up.
Picking the Right Keywords
SEO

SEO: Picking the Right Keywords

Building an SEO campaign requires a significant investment of time, money, or both. But increasing your organic search ranking can be a powerful opportunity for your business to grow and develop. Search engine optimization increases your visibility, trustworthiness, and user experience. But before you go running out to the nearest SEO
Web Design for Conversions
Website Design

Web Design for Conversions

Getting conversions is the bottom line for almost all marketing efforts – whether it is social media, direct mail, or website design. Today we’ll look at how our web designers build websites that are focused on getting conversions for your business. Plenty of web designers can build a nice-looking site.
User Generated Content
Social Media

The Power of User Generated Content

Content creation is hard work. Even a simple social media update takes time as you work out the copy and select the perfect image – not to mention videos, blog posts, and ebooks. But there is a way to significantly boost your available content without sinking a week’s worth of
OnPage SEO Guide
SEO

On-Page SEO Guide: 2018 Edition

Search engine optimization is often shrouded in jargon and six feet of technical details. In some ways, that makes sense because SEO is a highly technical field that requires a lot of specialized knowledge. But in other ways, this mystery is encouraged by SEO agencies that don’t want average business
Social Media Community Building
Social Media

Community Building, Social Media, and Your Brand

If you spend any time reading marketing blogs (and you’re here reading this, so I’ll assume you do), then you are probably sick of hearing about social media’s declining organic reach. The laments over organic reach have been long and loud – while actionable techniques for slowing that decline have
Engagement campaigns
Social Media

Engagement Campaigns for Conversion: an Advertising Strategy for Facebook

Facebook makes getting into advertising and boosting posts as easy as possible. But mastering the labyrinth of their tools and analytics can be a daunting task. Campaign goals, target audiences, ad creative, and budget all offer a confusing array of options and features. You can learn to advertise on Facebook
Why You Need SEO
SEO

Why Does My Business Need SEO?

A lot of business owners know they need some form of search engine optimization. But a much smaller number are able to express why they need SEO and why it is so important to long-term success. Today, we’ll look at what search engine optimization is, why it matters, and what
Graphic Design Blues
Graphic Design

A Cure for the Graphic Design Blues

Indulge me for a minute as I tell the story of a business owner with the graphic design blues. Mike runs a busy garage. He started his business because he had a passion for working on high-end cars – but these days he spends the majority of his time managing
Transactional Emails
Direct Mailing and Email

Get More from Transactional Emails (without getting canned)

Email marketers are obsessed with open rates, and for good reason. Everything else is downhill from open rates, from click-through-rates to conversions. Across all industries, open rates hover around 21.6% – which is pretty damn good for a marketing message. But businesses regularly send out other emails that getting a
Hashtags on Facebook
Social Media

Hashtags on Facebook: Boom or Bust?

Facebook first introduced hashtag usage all the way back in 2013. Now it’s 2018 and it seems that nobody is quite sure how to properly utilize hashtags on Facebook – even though it is the world’s biggest social media channel. Some brands treat Facebook like Instagram and throw a dozen
Web Design Process
Website Design

Our Web Design Process

A business website is a big investment, so it makes sense to spend the time to do it right. But it doesn’t take long to get lost in jargon, technical details, and complex pricing structures. We don’t think the web design process has to be so complicated. Our goal is
Content Rewriting for SEO
SEO

Content Rewriting for SEO

Website content is critical to search engine optimization. Good content will get you ranking for the search terms that matter to your business while bad content will get you buried somewhere on page seven of Google results. There are clear guidelines when it comes to creating content for a new
Why SMS Marketing
Marketing

SMS Marketing: Why & How

Businesses looking to market their brand have a wide range of popular options: social media, email, direct mail, PPC, print, and more. But SMS or text message is often overlooked – even in the most comprehensive marketing plans. Because so many businesses overlook SMS marketing, it leaves the perfect opportunity
Trade Show Tips
Commercial Printing, Graphic Design, Promotional Products

Trade Show Tips: Design, Print, & Lead Capture

Trade shows and conference displays are a great way to quickly expand brand awareness and your potential customer base. But all too often we see businesses pin up an old banner and hand out promotional pens. I hate to break it to you, but that is boring. You’d be better
Direct Mail Content Strategy
Direct Mailing and Email

Direct Mail Content Strategy

The vast majority of direct mail campaigns are built to be hard sales pitches. That leaves an opportunity for direct mail that focuses on reaching people in a different stage of the buyer journey. So pump the brakes on the sales pitch and check out this strategy that repurposes your
Choose a Domain Name
Brand Development, Website Design

How to Choose a Domain Name

Getting a website is an important step for any business. But before you start thinking about design, search engine optimization, or navigation; you will need to have a domain name. It can seem like an afterthought, but a bad domain name can sabotage an otherwise smooth website plan. Today I’ll
Facebook Advertising Funnel
Advertising, Social Media

Facebook Advertising & Sales Funnels

Advertising on Facebook is a powerful tool that can reach thousands of potential customers for a pretty modest budget. It seems so simple – and that blue ‘Boost Post’ button is waiting there tempting you to drop a few dollars and see what happens to your sales. But finding success
commercial printing product ideas
Commercial Printing

Commercial Printing Product Ideas

Just about every business can benefit from commercial printing, but obtaining the full benefit requires thinking beyond basic business cards and letterhead. Nothing against business cards and letterhead, they’re great. But you need a fresh perspective if you want to stand out from your competitors. I’m not talking about re-inventing
Previous Next
Close
Test Caption
Test Description goes like this