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888.954.9554  |    [email protected]

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888.954.9554  |    [email protected]

THE DAILY DIGITAL
A blog for those who are dedicated to grind and grow their brands

Picking the Right Keywords
SEO

SEO: Picking the Right Keywords

Building an SEO campaign requires a significant investment of time, money, or both. But increasing your organic search ranking can be a powerful opportunity for your business to grow and develop. Search engine optimization increases your visibility, trustworthiness, and user experience. But before you go running out to the nearest SEO
Web Design for Conversions
Website Design

Web Design for Conversions

Getting conversions is the bottom line for almost all marketing efforts – whether it is social media, direct mail, or website design. Today we’ll look at how our web designers build websites that are focused on getting conversions for your business. Plenty of web designers can build a nice-looking site.
User Generated Content
Social Media

The Power of User Generated Content

Content creation is hard work. Even a simple social media update takes time as you work out the copy and select the perfect image – not to mention videos, blog posts, and ebooks. But there is a way to significantly boost your available content without sinking a week’s worth of
OnPage SEO Guide
SEO

On-Page SEO Guide: 2018 Edition

Search engine optimization is often shrouded in jargon and six feet of technical details. In some ways, that makes sense because SEO is a highly technical field that requires a lot of specialized knowledge. But in other ways, this mystery is encouraged by SEO agencies that don’t want average business
Social Media Community Building
Social Media

Community Building, Social Media, and Your Brand

If you spend any time reading marketing blogs (and you’re here reading this, so I’ll assume you do), then you are probably sick of hearing about social media’s declining organic reach. The laments over organic reach have been long and loud – while actionable techniques for slowing that decline have
Engagement campaigns
Social Media

Engagement Campaigns for Conversion: an Advertising Strategy for Facebook

Facebook makes getting into advertising and boosting posts as easy as possible. But mastering the labyrinth of their tools and analytics can be a daunting task. Campaign goals, target audiences, ad creative, and budget all offer a confusing array of options and features. You can learn to advertise on Facebook
Why You Need SEO
SEO

Why Does My Business Need SEO?

A lot of business owners know they need some form of search engine optimization. But a much smaller number are able to express why they need SEO and why it is so important to long-term success. Today, we’ll look at what search engine optimization is, why it matters, and what
Graphic Design Blues
Graphic Design

A Cure for the Graphic Design Blues

Indulge me for a minute as I tell the story of a business owner with the graphic design blues. Mike runs a busy garage. He started his business because he had a passion for working on high-end cars – but these days he spends the majority of his time managing
Transactional Emails
Direct Mailing and Email

Get More from Transactional Emails (without getting canned)

Email marketers are obsessed with open rates, and for good reason. Everything else is downhill from open rates, from click-through-rates to conversions. Across all industries, open rates hover around 21.6% – which is pretty damn good for a marketing message. But businesses regularly send out other emails that getting a
Hashtags on Facebook
Social Media

Hashtags on Facebook: Boom or Bust?

Facebook first introduced hashtag usage all the way back in 2013. Now it’s 2018 and it seems that nobody is quite sure how to properly utilize hashtags on Facebook – even though it is the world’s biggest social media channel. Some brands treat Facebook like Instagram and throw a dozen
Web Design Process
Website Design

Our Web Design Process

A business website is a big investment, so it makes sense to spend the time to do it right. But it doesn’t take long to get lost in jargon, technical details, and complex pricing structures. We don’t think the web design process has to be so complicated. Our goal is
Content Rewriting for SEO
SEO

Content Rewriting for SEO

Website content is critical to search engine optimization. Good content will get you ranking for the search terms that matter to your business while bad content will get you buried somewhere on page seven of Google results. There are clear guidelines when it comes to creating content for a new
Why SMS Marketing
Marketing

SMS Marketing: Why & How

Businesses looking to market their brand have a wide range of popular options: social media, email, direct mail, PPC, print, and more. But SMS or text message is often overlooked – even in the most comprehensive marketing plans. Because so many businesses overlook SMS marketing, it leaves the perfect opportunity
Trade Show Tips
Commercial Printing, Graphic Design, Promotional Products

Trade Show Tips: Design, Print, & Lead Capture

Trade shows and conference displays are a great way to quickly expand brand awareness and your potential customer base. But all too often we see businesses pin up an old banner and hand out promotional pens. I hate to break it to you, but that is boring. You’d be better
Direct Mail Content Strategy
Direct Mailing and Email

Direct Mail Content Strategy

The vast majority of direct mail campaigns are built to be hard sales pitches. That leaves an opportunity for direct mail that focuses on reaching people in a different stage of the buyer journey. So pump the brakes on the sales pitch and check out this strategy that repurposes your
Choose a Domain Name
Brand Development, Website Design

How to Choose a Domain Name

Getting a website is an important step for any business. But before you start thinking about design, search engine optimization, or navigation; you will need to have a domain name. It can seem like an afterthought, but a bad domain name can sabotage an otherwise smooth website plan. Today I’ll
Facebook Advertising Funnel
Advertising, Social Media

Facebook Advertising & Sales Funnels

Advertising on Facebook is a powerful tool that can reach thousands of potential customers for a pretty modest budget. It seems so simple – and that blue ‘Boost Post’ button is waiting there tempting you to drop a few dollars and see what happens to your sales. But finding success
commercial printing product ideas
Commercial Printing

Commercial Printing Product Ideas

Just about every business can benefit from commercial printing, but obtaining the full benefit requires thinking beyond basic business cards and letterhead. Nothing against business cards and letterhead, they’re great. But you need a fresh perspective if you want to stand out from your competitors. I’m not talking about re-inventing
email list segmentation
Marketing

Email List Segmentation: a B2B Perspective

Email list segmentation is critical to email marketing success. It’s a topic that gets a ton of press in the world of B2C marketing blogs, but there is much less information on effectively segmenting an email list in a business to business environment. I’m not sure why that is the
Boosting social media engagement
Social Media

10 Ways to Boost Social Media Engagement

Social media success is a game. A serious one, but still a game. And just like any game, winning at social media requires you to know the rules and algorithms that make social media tick. Today we’ll look at ten ways to boost social media engagement that you can start
Screen Printed Custom Apparel
Uncategorized

Get the Most from Your Custom Apparel

Screen printed custom apparel is a great way to build brand awareness. Getting your brand on custom apparel has the power to turn clothes wearers (that’s just about every person on earth) into a potential ambassador for your business. That’s a powerful marketing tool! But before you can unleash an
World of Web Design
Website Design

Navigating the World of Web Design

Let me set the scene: you’ve done the market research, you’ve built your customer personas, the competitor analysis is done, and your product is going to upend the market. It’s a great feeling to be on the cusp of success. But it’s never quite that simple. To turn your market
Internal Links Tips
SEO

Don’t Forget About Your Internal Links

We’ve spent the whole month of May talking about different aspects of SEO, from link building to finding the right agency. As we wrap up this month-long focus on search engine optimization with a look at internal links on your website. We saved internal links for last because, to be honest, they aren’t as important as some
How to write meta descriptions
SEO

How to Write Killer Meta Descriptions

Sometimes finding SEO success takes some good old-fashioned copywriting. And meta descriptions is one of those places. They still require a smidge of technical knowledge, but 99% of meta description success relies on good writing. Keep reading to learn how to write meta descritpions.  Today we’ll look at crafting the best meta descriptions possible so
High-Quality Link Building
SEO, Uncategorized

Link Building in 2018

Backlinks are essential to any business’ SEO strategy. But there’s a conundrum around link building: Getting links requires high-quality content High-quality content is created by creative professionals. Most creative professionals are terrible at sales. Earning links to your content requires sales-type outreach. So, what can you do to help build SEO-friendly links in 2018?
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