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888.954.9554  |    hello@fusiongroupusa.com

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888.954.9554  |    hello@fusiongroupusa.com

THE DAILY DIGITAL
A blog for those who are dedicated to grind and grow their brands

Mailboxes in city
Direct Mailing and Email

Direct Mail and Multi-Channel Follow Up

We’ve used this space to sing the praises of direct mail before. And we’re still big believers in the power of this tried-and-true marketing tool. But believing in the effectiveness of direct mail doesn’t blind us to the potential to improve on old techniques. In this blog post, we will
Phone recording video for social media
Social Media

The Future of Social Media Video

A few weeks ago, we talked about how the Stories format will continue to grow across Facebook and Instagram. This is big news for anyone looking to use social media for marketing purposes – and it should be a driving force behind any new efforts on either channel. Today, we’ll
Web Design Dwell Time
Website Design

Engaging Web Design: Tips for Increasing Dwell Time

Getting website visitors is great, but your business needs more than just page views. Your website needs to be converting searchers into viewers and viewers into customers. Today we’ll look at an important metric that will track your success in this area – dwell time. Our web designers spend a
Logo design and branding
Graphic Design

6 Elements of a Great Logo

Your logo is the face of your business. It provides the first impression, defines the identity of your brand, and communicates the values you hold dear. That’s a lot of weight for a simple logo to carry – and that’s why it is so important to get the right logo for
Picture of Christmas Card
Direct Mailing and Email

Holiday Email Marketing: Last Minute Tips

Now that we’re past the Black Friday and Cyber Monday madness, you might be tempted to think that the holiday marketing push is over. But that is just not true. There are still 27 days left before Christmas, so don’t throw in the towel just yet! Whether you already ran
Search engines for SEO
SEO

Understanding Search Engines for SEO

Creating a successful SEO campaign requires at least a basic understanding of how modern search engines operate. You don’t need a master’s degree in data science, but you should understand the basics of how search engines work and how that affects your SEO strategy. Today, we’ll offer a crash course
Picture of tree with gifts
Promotional Products

Promotional Products for the Holidays

The weather is cooler, the days are shorter, and everyone is feeling more festive. And that means the holidays are almost upon us. Whether you are celebrating Hanukkah, Christmas, Kwanzaa, the winter solstice, or just the arrival of winter; it is the season of gift giving and the perfect time
Typewriter on white table
Social Media

Tell Your Story: Facebook’s Story Format for Business Owners

Are you using Facebook or Instagram Stories as a part of your brand’s marketing strategy? They’ve been around for about two years now, and it’s time to face the facts – they are here to stay. Continuing to ignore the Stories features puts you at risk for getting left behind
Picture of woman in open field
Graphic Design

Transparent Graphic Design Plans – Beyond the Fine Print

The popularity of the monthly membership model in graphic design has exploded over the last three years. And while the competition is good for businesses price shopping graphic design services, it has also lead to a huge increase in providers looking to make a quick buck. Here at Fusion Group
Picture of Shuttle Launch
Website Design

Going Live: Life After Your Website Launches

A lot of web design agencies will build your website and then disappear, never to be heard from again. Fusion Group USA isn’t one of those agencies. We pride ourselves on providing continuing service to our clients. From our point of view, launching your website is just the first step
featured snippets and position one
SEO

Featured Snippets and Position One

Google continues to tweak the way they structure their search engine results page in ways that devalue the coveted number one position. The rapid growth of featured snippets, local packs, and voice search have all eroded the importance of the number one position. And now the newest version of Google’s
Improve your local SEO
SEO

How to Improve your Local SEO

Earlier this month we talked about how targeting the wrong keywords can hurt your SEO efforts. Today, we’ll shift our focus to geographic concerns and the importance of local SEO. Just like keywords, targeting the wrong location (or no location at all) can render your search engine optimization ineffective. For
Social Media Holidays for 2019
Social Media

Fusion Group USA’s 2019 Social Media Holidays

I know, it’s only October and talking about 2019 seems premature. But we’re less than three months away from the new year and now is the time to start planning. November and December are always a busy season for social media marketers, so it’s never a bad idea to get
building your list
Direct Mailing and Email

Direct Mail: Build Your List the Right Way

Direct mail is a powerful marketing tool. But just like any tool, direct mail needs to be wielded properly. And sending direct mail to the wrong audience is like using a screwdriver to pound a nail. It doesn’t matter how great your design. It doesn’t matter how much you follow-up.
Picking the Right Keywords
SEO

SEO: Picking the Right Keywords

Building an SEO campaign requires a significant investment of time, money, or both. But increasing your organic search ranking can be a powerful opportunity for your business to grow and develop. Search engine optimization increases your visibility, trustworthiness, and user experience. But before you go running out to the nearest SEO
Web Design for Conversions
Website Design

Web Design for Conversions

Getting conversions is the bottom line for almost all marketing efforts – whether it is social media, direct mail, or website design. Today we’ll look at how our web designers build websites that are focused on getting conversions for your business. Plenty of web designers can build a nice-looking site.
User Generated Content
Social Media

The Power of User Generated Content

Content creation is hard work. Even a simple social media update takes time as you work out the copy and select the perfect image – not to mention videos, blog posts, and ebooks. But there is a way to significantly boost your available content without sinking a week’s worth of
OnPage SEO Guide
SEO

On-Page SEO Guide: 2018 Edition

Search engine optimization is often shrouded in jargon and six feet of technical details. In some ways, that makes sense because SEO is a highly technical field that requires a lot of specialized knowledge. But in other ways, this mystery is encouraged by SEO agencies that don’t want average business
Social Media Community Building
Social Media

Community Building, Social Media, and Your Brand

If you spend any time reading marketing blogs (and you’re here reading this, so I’ll assume you do), then you are probably sick of hearing about social media’s declining organic reach. The laments over organic reach have been long and loud – while actionable techniques for slowing that decline have
Engagement campaigns
Social Media

Engagement Campaigns for Conversion: an Advertising Strategy for Facebook

Facebook makes getting into advertising and boosting posts as easy as possible. But mastering the labyrinth of their tools and analytics can be a daunting task. Campaign goals, target audiences, ad creative, and budget all offer a confusing array of options and features. You can learn to advertise on Facebook
Why You Need SEO
SEO

Why Does My Business Need SEO?

A lot of business owners know they need some form of search engine optimization. But a much smaller number are able to express why they need SEO and why it is so important to long-term success. Today, we’ll look at what search engine optimization is, why it matters, and what
Graphic Design Blues
Graphic Design

A Cure for the Graphic Design Blues

Indulge me for a minute as I tell the story of a business owner with the graphic design blues. Mike runs a busy garage. He started his business because he had a passion for working on high-end cars – but these days he spends the majority of his time managing
Transactional Emails
Direct Mailing and Email

Get More from Transactional Emails (without getting canned)

Email marketers are obsessed with open rates, and for good reason. Everything else is downhill from open rates, from click-through-rates to conversions. Across all industries, open rates hover around 21.6% – which is pretty damn good for a marketing message. But businesses regularly send out other emails that getting a
Hashtags on Facebook
Social Media

Hashtags on Facebook: Boom or Bust?

Facebook first introduced hashtag usage all the way back in 2013. Now it’s 2018 and it seems that nobody is quite sure how to properly utilize hashtags on Facebook – even though it is the world’s biggest social media channel. Some brands treat Facebook like Instagram and throw a dozen
Web Design Process
Website Design

Our Web Design Process

A business website is a big investment, so it makes sense to spend the time to do it right. But it doesn’t take long to get lost in jargon, technical details, and complex pricing structures. We don’t think the web design process has to be so complicated. Our goal is
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