If you’re trying to keep customers in the loop, a great way to do that is a newsletter especially and email newsletter. Running monthly specials, setting up events, or just letting people know what’s going on with your products or services can be the subject of your newsletters. If you write blogs, use some blog posts to keep people informed and engaged. You don’t necessarily have to do a monthly newsletter either, you can do it biweekly, bi monthly, quarterly, or with the start of each season! It depends on what your business and how you would like to time it. Writing effective and engaging newsletters can be hard, so here are a few tips.
- Make sure that if you’re doing an email newsletter, that you create a relevant, engaging subject line. Make it interesting, short, and exciting so that your newsletter doesn’t end up in the trash folder. If you need some more pointers read our blog post, “The Do’s and Don’ts of Writing Titles.” There are some helpful tips on what you should be doing with your titles that could apply to subject lines as well.
- Your publication length should correlate with how often you send a newsletter out. For instance, if you’re doing a weekly newsletter these will be shorter in comparison to a quarterly newsletter. You want to include information that people will genuinely want to read, not boring filler stories. This also will determine how often you should be sending out a newsletter. You might start out thinking that you want to do a weekly one but realize that you don’t have enough news information to write one weekly. Scaling it back accordingly is a good idea.
- It should be fairly easy for people to read or skim your newsletter. Organize your content so that there are titles, subtitles, captions, etc. You don’t want one big body of text that no one will want to read. Chunking your text into digestible sections and including pictures to break up the text is a good start. Finding a template that you consistently use is also helpful – people will know what to look for and it will correlate with your brand. Hiring a graphic designer to come up with a template that incorporates your color scheme, font selections, and overall brand feel is a great idea.
- The newsletter should contain content that is fitting with your brand vision and identity. Choose content, news, and updates that are within your tone and make sure that you’re writing according to the content and the audience. If you’re making some sort of official statement about your business, you don’t want to use casual language. Understand how your brand is perceived and how you want to present its identity to the target market.
- Keep your newsletter more informative than advertising-driven. If someone is receiving your newsletter, chances are they’ve signed up to receive them from your business and have done business with you before. They know what you have to offer, so they are looking for more information and not advertisement.
- Make sure you are taking on only as much as you can realistically handle. You want to stay consistent, and if you feel that your newsletter is too intense you can scale it down. The last thing you want to happen is to get burned out and stop writing the newsletter all together.
Fusion Group USA can help with content writing and newsletter creation. We have talented graphic designers that can create a professional template that you can utilize for newsletters and professional documents. In addition to our design services, we can also send the newsletter out for you each month! If you want to learn more about email newsletters, give us a call for some info and a consultation!