Direct mail is consistently an effective and economical way to reach potential customers – boasting an average response rate of 4.4% (according to one 2012 study). But even with such a strong response rate, there are still ways to make sure you maximize the potential reach and impact of your next direct mailing campaign.
Far and away, the best way to maximize your direct mailer is by following it up with a phone call – as any good salesperson knows, the key to closing the deal is repeat contact. On average, only 2% of sales are closed on first contact and that number climbs dramatically with each successive contact.
Fusion Group USA can provide high-quality mailing lists filtered by a wide range of demographic options – from income to preferred vehicle brand and much more. But our lists don’t stop with mailing address as we can include phone numbers with any of our direct mailing services. This means that you have all the tools to transform your direct mail campaign into a sales-generating machine!
By following up on a direct mailer, your business can reach more prospects, increase brand awareness, generate more leads, and close more sales. Using telephone numbers to follow up on a mailer advertisement is the original multi-channel marketing strategy, and for good reason – it works.
Full Service Direct Mailing
Our services don’t stop at quality mail and phone lists, as we also provide graphic design, commercial printing, and bulk mailing services. Fusion Group USA really is a one-stop shop for all your direct mail marketing needs! Our team of highly qualified graphic designers will create an eye-catching postcard or mailer, our printing department will ensure top-quality production for your piece, and our mailing service will ensure that your advertisement gets to every targeted customer on time.
Once your mailer is out and it’s time to follow up with customers, our strategic marketing team can help you create the perfect phone-based follow-up to close the deal. Because everything is handled right here in our office, you save valuable time and money, all while making sure that your ad is done properly from start to finish.
Fusion Group USA
We’re here to help you grow your business. Our goal is to provide marketing and advertising services that take the weight off your shoulders, knowing that your brand’s image is in good hands. To accomplish that we only provide the highest quality services that are all accomplished under our roof.
If you’re interested in getting a direct mail campaign going for your business, contact us today and set up a free consultation!