Search has changed over the years. Instead of simply typing in one or two words, people can now tell Google what they are looking for using phrases. When targeting keywords on your site, you want to be sure you’re targeting the right ones – words and phrases that people will use to look for your business. Long tail keywords can produce more results than regular keywords because they are more targeted phrases. This means people know what they are looking for and are specifically searching for your products/services.
People may be asking questions or searching in sentences. This is why it’s important to broaden your keyword research from just a few key terms to three or four word phrases that are more specific to your business. Again, if people are getting that specific in the search, they are probably just a few clicks away from buying that product. A good way to develop some long tail keywords is to come up with some specific key words and then from develop common phrases around those words. You can use Google as a tool while doing this – on the bottom of a Google search page, they usually have a list of suggested search terms and phrases. This will give you an idea of what people are already searching for and tap into common phrases.
Long tail keywords are less competitive, and limit you to your specific market. This could be a good or a bad thing. Good because you’re targeting people that are specifically looking for your product which will increase your conversions. Bad because you’re limiting yourself those searching for more broad terms may not be able to find you. However, in the long run you’ll probably get more conversions by focusing on those long tail keywords that are targeted to motivated buyers.
Some things that you can do to enhance your SEO with keywords. Adding consistent content that is focused on your niche including keywords and phrases that are relevant to your business can help with SEO. Consistent content means your site is consistently updated and indexed – this signals to Google that you’re site is active and relevant. Using a variety of long tail keywords is also a good strategy because search engines respond positively to diverse keywords. Of course, online marketing and social media marketing is also going to help you establish an online presence and add social proof to your online reputation.
Writing content for a website is more than just writing content – it’s about thinking about marketing, advertising, and SEO at the same time. This may be difficult if you’ve never done this before or have limited experience with online marketing and website content writing. Fusion Group USA can help with a number of things in online marketing including website design and development, social media marketing, SEO, and content writing. Give us a call today to learn more about what we can do for your site to boost your business!