Working on your social media marketing strategy could in turn help boost your SEO. There are a few key things to focus on in order for your social media to positively impact your SEO, and it’s important to remember that SEO is a multi-faceted idea that encompasses various strategies. Focusing solely on social media with the hopes that it will magically boost your rankings is not necessarily a realistic expectation and it’s wise to diversify your SEO approach. However, social media is a great way to connect with customers, enhance your brand image, advertise products and services, and help with SEO. Here are some way to enhance your SEO with social media:
- Encourage followers to share your content.
If your produce content regularly and share it via social media, encourage your followers to do the same. This will give you a presence on the social media site you’re posting to, and also draw people to your website to read your content. In addition to this, add social media buttons to your content so that readers can share it directly from you site. This helps with SEO because it is a vote of validity from an outside source and increases your authority.
- Focus on locally optimized posts.
Be sure to include any local things that your business takes part in – events, fundraisers, day to day business, etc. Post pictures and tag friends in addition to tagging your location. You can share this on your site or social media, and don’t forget to encourage people to share!
- Get more followers!
Google can detect the type of followers you are gathering on your social media profiles, so getting as many real followers is key! This is where consistent social media posting, updating, and content creation comes in – in order to build a good following, you need to show consistency and engage people. The more followers you have, the better chance you have of getting your page and content shared, eventually boosting business as well.
- Build brand awareness.
This is more than just an SEO benefit, but according to Jayson DeMers in a blog post on Forbes, increased engagement and awareness will lead to a better online brand presence. He goes on to say, “That increased brand presence is going to lead to more branded searches on Google, and the more branded searches your brand receives, the higher it’s likely to rank for non-branded keywords.”
- Use social media for building connections.
Ultimately, social media isn’t going to make a huge impact on SEO – focusing on how your site is designed and built, user-friendliness, content creation, and updating regularly will probably give you more results. Social media is there to help you build a following, connect with customers, and increase brand awareness. If you focus on these intended uses, your SEO may improve but your online image will certainly improve. If you’re curious as to how social media can help your business, Fusion Group USA has some great blog posts to give you some ideas.
SEO takes time and patience in addition to a number of different strategies, not just social media. There are things you can do that will give you positive results, but be sure not to focus on just one strategy. The name of the game is differentiation and flexibility. If you’re interested in social media marketing and SEO, Fusion Group USA can help you with either – not to mention website design, website development, marketing and advertising, graphic design, and commercial printing. Give us a call today to find out what we can do for your business!