Getting any sort of marketing collateral printed or starting a website involves graphic design. With the rise of DIY printing and DIY websites, professional graphic design has, in a way, been diminished. Anyone can hop onto Vista Print and design their own business card or get on Wix or Weebly and design their own website. Does that mean your design is going to look professional or appeal to your target market? Not necessarily. The design process is a complex and painstaking process that requires creativity and a deep understanding of design. As Steve Jobs once said, “Design is a funny word. Some people think design means how it ‘looks,’ but of course if you dig deeper, it’s really how it ‘works.’” Jobs points out that it’s not just about picking a color scheme and a font, it’s about understanding what is going to work and how it’s going to work. So why should you hire a graphic designer?
- Graphic design is a profession, not a hobby
Graphic designers have had to take courses on design theory and principle, psychology, color theory, design software, computer science, and much more. They are specialized in their field, and they understand successful design strategy. You are an expert in your business, not necessarily graphic design. Do your specialized skills make you a skilled graphic designer? The answer is probably no.
- Graphic design is not just about making it look pretty.
There is a strategy that goes into graphic design, and having an understanding of advertising and marketing is part of that. A graphic designer takes into account the target market, your business identity or brand, and your ultimate goal in whatever you’re having designed – whether it be a business card or a website. Part of the success of their position includes staying on top of trends, which are ever-changing. This means the design you get from a professional will be on point.
- Save yourself time and money in the long run.
Hiring a graphic designer means that you aren’t spending time on designing something that you may or may not like in the end. Not only this, but having a professional design it for you means that mistakes are less likely to be made because this what they do, day in and day out. You can avoid a lot of headaches by just hiring a designer in the first place to make sure it’s done right. Plus, it gives you more time to focus on your own business instead of piling one more thing onto your plate. Fusion Group USA offers a number of affordable design packages tailored to whatever it is that you need done. It’s an investment in your business that you won’t regret making.
Brand consistency is important to your business. It gives customers a sense that you are an established, professional business with good taste. A graphic designer will understand how to make your brand consistent in a variety of mediums while retaining good design and creativity. Not only do you want consistent design, you want a unique design. Designers can creatively brand your business with their creative insight and knowledge of design. Having access and understanding of design software also enhances the quality of the design work, and this is something that you may not want to invest the time or the effort in acquiring. You can create a logo in Microsoft Word using word art and clip art, but it won’t be as appealing or professional as a graphic designer’s work.
Let the professionals do their job! It’s an investment in your business – having a clean, professional design that is appealing and formatted correctly will give your business the image it needs to be successful. Fusion Group USA offers a number of design packages that are affordable and can be tailored to your specific needs. Our talented graphic designers understand the market and will come up with a design that is unique to your business. Hiring a graphic designer is well worth the investment, you can see for yourself by checking out our portfolio of logos, marketing collateral, and websites. We have worked with a number of businesses in the Grand Junction, Colorado and Phoenix, Arizona area in various aspects of design, advertising, and marketing. Give us a call today or use our contact form to find out more!