A lot of great things can be made out of one page. Take origami for instance, you can create amazing shapes and figures with only one page. The same is true for websites, you just have to have the vision to see its potential. There are a number of great benefits to having a one page site, and depending on your business it might be the best route. Having a one page site can make maintenance easy, reduce your bandwidth needs, be more affordable, and get your brand out there relatively quick. Who might benefit from having a one page site?
- Events like a wedding, festival, or concert
- Small businesses that are trying to establish online reputation
- Single product eCommerce website
- Freelance work
- Resume or portfolio page
If you have a lot of products/services you want featured, or you have a need for multiple pages because of all the information you want included a one page site would most likely not fulfill your needs. But ff you need a simple site that gets to the point and gives people the information they are looking for, a one page site would be a good match for you. There are a few things to keep in mind when coming up with a one page website design that will help focus and refine your site.
- Keep it simple!
With only one page, you want to make sure you’re trimming the fat so to speak. No fluff, no endless garble. Only what is absolutely necessary because you don’t want to overcrowd your page – this will be unappealing for people and they will leave your site feeling overwhelmed. You want visuals to stand out and information to be concise. When coming up with the content, think of the 5 W’s: who, what, when, where, and why. This will help guide your writing so that you are only using pertinent information.
- Pay more attention to your layout.
Creating a layout that flows logically and retains the viewer’s attention is key to keeping people on your site. Start with the important information at the top like who you are and what your business provides. As the viewer scrolls down the page, supporting information will come next like the About Us, products/services, etc. Draw their attention in first and follow it up with the details. You can still make a one page site navigable with anchor links that people can click on and it will take them to a certain point on the page.
- Multimedia: images, videos, slideshows, etc.
The old adage, “A picture is worth a thousand words” applies here. You have limited space and putting pictures and videos on your site is a great way for people to get more information without taking up a lot of space. Breaking up each section of text is a great way for people to distinguish the parts of the site. Some one page sites utilize the background and put an eye-catching image or visual in the background for the whole page. This is very popular and can add a fresh look to your site. You could even chunk a site into sections using different images or color for each section background.
- You need a strong call to action.
You are trying to generate business using a one page site and it needs to catch their attention. Having a strong, effective call to action tells people exactly what you want them to do. This also relates to the purpose of your site – what do you want to get out of it? Do you want them to sign up for something, contact you, or purchase your products or services? Encourage people to take action after they have seen your site.
Getting a one page site can be a great way to establish your online presence and generate some business. Depending on the nature of your business, your one page site can be designed creatively to encompass your needs. Lucky for you, Fusion Group USA can help in this process and design a professional, functional site that is aesthetically pleasing. We can also help you decide if a one page site is the best route for your business and go over possible designs with you. Call us today for a consultation or take a look at our portfolio to see the work we have done in the past.