Direct mail is an excellent marketing tool – you can target your audience and collect data while raising awareness of your brand. You can make a direct mailing even better by linking it to your digital marketing campaign. Direct mail is great because more people are likely to see or handle it rather than email marketing, where people may just delete something immediately or it goes to their junk folder. However, digital marketing can be more cost effective than constantly sending out direct mail. This is why using them together is a great idea…you get the targeting capabilities and exposure of direct mailing but the cost efficiency and connection of digital marketing. Anything you can do to boost business and collect information on your target market is beneficial to your business. There are a few ways that you can make your direct mailing even more successful!
Offering exclusive internet deals can be a great way to get people to visit your website. Sending out a postcard with your website and an exclusive deal that you can use on your site is a huge incentive. Even if you don’t have an eCommerce site where you sell things directly, you can still utilize this strategy. Encourage people to submit their email address on your site and send a coupon to them that they can use in your store after signing up with you. This is also a great way to stay in touch with customers regularly with email newsletters and exclusive offers.
Another great way to link your directly mailing piece to your digital marketing campaign is by building a landing page that is advertised on the direct mailing piece. A landing page is a web page specifically design with limited content pertaining to one specific event – you can use it to collect information and give people information about your business. If you want to learn more about landing pages, check out our blog post about creating a successful landing page. Adding a QR code to your direct mailing piece can help engage people with smartphones to read your direct mailing piece so that they can get more info about your business. Be sure to also mention the social network platforms that you use for your business so people can connect with you personally on Facebook or Twitter.
Integrating your direct mailing piece – whether you do one or use this strategy regularly – with your online, digital marketing campaign can give you the best of both worlds so to speak. Getting the targeted approach of direct mailing and the cost effectiveness of digital marketing can be a great start to a continuous marketing campaign. It’s also a great way to collect data on the people that show interest in your direct mailings. Fusion Group USA can provide both print advertising and digital marketing services, depending on your business needs. We can print you some great postcards or fliers, set up a landing page for the mailing, and help you track customers. Call us today to get started on your direct mail/digital marketing campaign.