Building trust is an important component of building a relationship with your customers. Using your email is a great way to not only keep up with your marketing strategy but also develop this sense of trust with people on your email list. There are a few little things that you can do in your emails to appeal to people. Email is great because many people check their email consistently, however we are bombarded with a number of spammy sales emails leading to a lot of people simply deleting without reading. So how can we build that trust and loyalty while encouraging people to read emails?
The first step in the process of building trust is generating a quality list. There are a number of ways to get people on your list that sign up voluntarily. Getting names from events, your website, social media, or even in-store means getting emails from people that want to hear from you. Your emails are less likely to be considered spam if people signed up to receive to them. After gathering an email list, personalizing emails that you send out adds a human touch. This makes people feel that you are paying attention to them and that you’ve taken time when emailing them about your business. People like being treated as individuals and acknowledged.
Another great way to build trust is to add your social media links and testimonials to your emails. This will encourage people to take a look at your profile or read through satisfied customers’ recommendations. People respond to a personal approach, and allowing them to connect with you via social media is a great way to establish a connection and relationship. Add your contact information and business address to your emails to add an element of transparency.
Be sure that you are emailing consistently. This can be done by sending out newsletters or blog posts on a regular basis, sending our promo emails, or just letting people know what’s going on with your business. A newsletter keeps it regular, and it includes informative, relevant information – this is a great way to stay in touch and establish brand authority. Get people to open your email by making sure that your “from” line is personable and recognizable. Again, people get a lot of emails in a day and many of us simply delete if we don’t recognize or care about the sender.
There are little things here and there that you can do to make your emails stand out and help you build trust with your present or prospective customers. Fusion Group USA specializes in email marketing – we send email messages with the purpose of enhancing or inspiring customer loyalty and business relationships, or to acquire new customers by convincing current customers to purchase something immediately utilizing a call to action message. We can also add advertisements to email messages sent by other companies to their customers. If you need some help with your email marketing, please contact us for some consulting or an estimate!