Bold, beautiful, and unique. That was what Fredrik Ost (of design firm SNASK) had to say about business card design in a recent interview with How Design. Most of us have a drawer full of other people’s business cards that we never look at – and having a bland, cookie-cutter business card is a sure way to never see the light of day again. But a bold, beautiful, and unique design will stand out from the crowd – even if you end up at the bottom of the dark drawer, your name and brand have made a lasting impact of the viewer.
Creating a business card that meets these lofty goals is easy if you keep these four elements in mind:
- Feel – There’s more to consider than just paper weight when it comes to creating a unique business card. Textures, die cuts, embossing, and foil-stamping will all change how your card feels in a potential client’s hand. Create a memorable first impression with a card that stands out to an underutilized sense – touch.
- Simplicity – In today’s world there are any number of ways to get in touch with someone – phone, fax, email, social media, website, smoke signals, etc. Do you really need all that on your business card? No! Keep it simple and include the most important – maybe a phone number and an email, or email and your URL, but packing fifteen contact methods on a business card is just going to look cluttered – so pick the best one or two and feature those (just probably not smoke signals – those don’t really work).
- Surprise – Including something uncommon in your business card is a great way to stand out from the crowd, just don’t go too far. An oval business card may look cool, but will anyone keep it around? The first time a business card presents a hassle for me to deal with, I throw it away. Find a way to stand out – with unique textures, materials, corners, or hand-stamping – without creating a hassle for the recipient.
- Fit – Standing out is important, but so is presenting a clear message about just what you do. Try to balance your unique take with a style that matches your industry. Some professions allow for a little extra whimsy and fun (think creative professions), they’re not right for everyone.
Business cards are still a vital part of business culture, even with the proliferation of smart phones. No one likes the awkward shuffle of pulling out phones and attempted to create a new contact on the spot, and the opportunity for errors (and lost sales) is huge. A business card doesn’t leave things up to chance, but instead allows you to accurately provide your contact information while making a statement with your design.
Providing something physical helps your name and business to stick in people’s minds; and business card allows you to stick in people’s minds by reaching several of their senses – especially sight and touch. Capitalize on this ‘stickiness’ by having business cards that stand out from the crowd.
When it comes to business cards, the old adage still applies: keep it simple. Find a design that stands out, presents your brand, and gets your message across quickly and effectively. Fusion Group USA can help you meet your business card goals with in-house graphic design artists and print specialists to help set you apart with bold, beautiful, and unique business cards. Contact us today to see just how we can help!