Promotional items are a great way to advertise and get your brand out there! If you have an event, grand opening, or you just want something to hand out to loyal customers promotional items are the way to go. You might not think giving away something for free is ultimately going to make you money, but in the marketing and branding world promotional items are seen as prime marketing tools – people use a lot of promotional items every day, so your brand is literally getting exposure every day. Here are some facts to prove why promo items are a great way to market your brand!
- People keep their promotional items for up to 7 months!
If people hang on to their promo items for that amount of time, think about the brand exposure you’re getting. If you choose items like pens, mugs, or USB drives they may hang on to it even longer!
- 85% of consumers will do business with the business they received a promo item from.
People love free stuff! And if you give them something to remember you by other than a business card, you’re more likely to make an impression.
- Nearly 90% of consumers can recall the name of the business that gave them a promo product.
If you imprint the item with your name and logo, that’s a constant advertising message that is in the hands of the consumer. Promotional items are powerful tools!
- Half of consumers use a promotional item they have received at least once a week.
Choosing a promotional item that is useful and relevant to your business is important. If you and out something simply for the sake of handing something out, people aren’t going to think twice before tossing it. Make sure it’s interesting and useful! If you’re having a hard time coming up with things that are relevant for your industry, check out our blog post “Promotional Products For All!”.
- Almost 70% of people will pick up a promo item if they think it will be useful.
This goes with #4, making sure your items are appealing and useful will attract people. You want to get your brand out there, but you don’t want it to end up in the trash.
- Coffee mugs are more effective advertising than radio and television advertising spots.
Nearly 60% of people were able to recall the business advertised on the mug compared to only about 30% for TV and radio. Coffee mugs are very popular, useful promotional items.
Promotional items are a great branding, marketing, and advertising tool for a business of any size. If you’re looking for some promotional item ideas check out our promotional website or give us a call for an estimate!