Digital marketing is utilizing any online methods of advertising – social media, paid ads, SEO, email marketing, blogging, etc. The internet opens up a whole new realm of advertising, but there are some myths that surround digital marketing. Some of these may be keeping you from creating a comprehensive marketing campaign. So what are these myths?
- Creating a website is enough digital marketing.
You might think that having a website is enough of a digital marketing plan. Getting site traffic and letting people know about your business is a good start, but it’s not enough. First of all, how are you going to get site traffic? Just because you have a site doesn’t mean people are automatically going to visit. You have to do a little online and offline marketing to generate interest in your site and this inevitably means you need a focused marketing campaign to make it work.
- Digital marketing is all you need.
If you have a digital marketing campaign, do you need anything else? In one of our older blog posts, we discussed the pros and cons of online and offline marketing coming to the conclusion that it’s best to combine strategies from both forms of marketing. Digital marketing should just be a facet of your marketing campaign because you are going to appeal to different groups using different mediums – don’t put all your eggs in one basket.
- A Facebook page is enough, you don’t need a business website.
Facebook is a great tool, but it cannot take the place of a professional website. It’s great for interaction with customers, but it doesn’t replace a website. Having a website gives you brand control and identity and gives you more freedom to add all of your information, testimonials, pictures in a professional, brand-oriented way. SEO is another reason you should have dedicated website – you design and develop a website with SEO in mind whereas with Facebook, you have little control.
- Your target demographic isn’t online, so you only use traditional marketing strategies.
If you’ve identified your target market, and you think that demographic isn’t online it’s still not a good reason to avoid digital marketing. In a Pew Research study, 87% of all adults among 18-65+ age groups use the internet. If you’re not utilizing digital media, there’s a chance your competition is gaining your business.
- Your competition isn’t online, so you don’t need to be either.
If you’re in a smaller market or you have the edge on a niche market you may think it’s unnecessary to be online. But think about it this way – if your competition isn’t online, and you are it opens up a whole new world of advertising. You would be the only one available to people looking online for your product and service, seemingly the only choice. It gives you the upper hand in advertising because you have access to a huge market that your competition is ignoring.
Fusion Group USA has the knowledge and experience to help you come up with a great digital marketing plan that will prove these myths wrong. Having a business in the 21st century means incorporating online marketing into your overall marketing campaign. Stay on top of your game, and call Fusion Group USA today!