Your business offers top-shelf service and impeccable products, you have a sterling reputation, and customers can trust you; but how do you make sure that your website is getting that message out to consumers? Featuring customer testimonials and reviews on your website is an effective way to let potential customers know about your reputation – without making them go searching the web for review sites.
When it comes to integrating customer testimonials into your website, it is important to do so in a way that feels organic and trustworthy rather than forced and suspicious. Here are four ways to consider implementing customer testimonials into your web design:
- Home Page Excerpts – including excerpts from positive reviews on your homepage (typically below the fold) is a great strategy for service-oriented companies. The quality of your work will one of the primary questions potential customers have, and so it is important to get that information to them quickly. These should be short and to-the-point; there’s no need to include entire paragraphs – just a sentence or two will do.
- Testimonial Page – Some websites opt to include an entire page dedicated to customer reviews and testimonials. If you have a large pool to draw from, this can be a great strategy as it allows you to showcase the volume of happy customers. (Click here for an example of this strategy on a Fusion Group USA designed website.)
- On the ‘About Us’ Page – Putting your positive reviews within an already existing page on your website will generate less views, but can still be a valuable method especially in businesses that are less focused on previous customer experiences.
- Aggregated Stats – This method can be combined with any of the above (home page, dedicated page, or combined) and focuses on aggregated statistics rather than individual testimonials. This allows you to get the point across without getting bogged down in unnecessary details. Try to focus alleviating any potential customer concerns with these statistics by including details such as ‘Over 90% of customers would refer us to a friend’ or ‘95% customer satisfaction rate.’
Finding the right place for your customer testimonials is only the beginning, once you’ve found what works for you, it is time to start compiling positive reviews to feature. Which ones should you choose and how should they be structured to have the maximum impact on potential customers? First, pick reviews that sound trustworthy. Customers will be weary of reviews provided directly on your website so make sure they don’t sound canned or overly unrealistic. Second, if possible include some information about the reviewer – first name, city, age, a picture – anything that makes them more real to the reader.
Finally, the key to obtaining and sharing good customer testimonials is to have excellent service and products that merit good reviews. Chasing reviews is worthless if you don’t have the work to back it up – and canned reviews can always be contradicted on neutral review sites such as Yelp.
Fusion Group USA can help set up your website in a way that builds trust with your client-base. Contact us today to see how we can combine your excellent service with our design know-how to build your business.