SEO

5 Quick Ways to Improve Your SEO Writing

As we continue our copywriting week, we now turn to the relationship between copywriting and search engine optimization (SEO). See our previous posts: Copywriting Goals and Methods and Copywriting for PPC Ads.

I’ve been arguing that copywriting

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Advertising

How to Write Winning PPC Ads

We ended last week by talking about how copywriting is a vital part of marketing and advertising – and that’s about to change anytime soon. This week, we’ll look at specific areas that were copywriting is essential to the

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Advertising, Marketing

Copywriting: Goals & Methods

With the holidays coming up, I’m preparing myself for all the standard questions that arise around the Thanksgiving table. And I’m preparing for the quizzical looks that always come when I answer them. It usually goes something like this:

Great

Posted on November 10, 2017 Comments Off on Copywriting: Goals & Methods Like
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SEO

The Future of SEO: Engagement Metrics

Search engine optimization has evolved greatly over the last fifteen years. From the early days of keyword stuffing and other questionable tactics to modern link building and guest posting strategies. Now that we’ve arrived at machine-learning algorithms and link-based

Posted on November 8, 2017 Comments Off on The Future of SEO: Engagement Metrics Like
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Social Media

Social Media Marketing Primer: Instagram

Note: This is the second in our monthly series of social media marketing primers. Read part one on Facebook here.

After covering the big kid on the block (Facebook) last month, we now turn our attention to Facebook’s little

Posted on November 7, 2017 Comments Off on Social Media Marketing Primer: Instagram Like
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Website Design

Website Content: Professional or DIY?

Getting a new website is an exciting time – and also an investment in your business. But a website isn’t complete with quality content. When it comes time to plan and develop your new site, it is tempting to save

Posted on November 1, 2017 Comments Off on Website Content: Professional or DIY? Like
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SEO

SEO for Small Businesses

Is SEO just for the big guys? They certainly spend the most money and effort on search engine optimization, so does that leave small and medium-sized businesses out in the cold? Absolutely not! SEO is an essential to every

Posted on October 31, 2017 Comments Off on SEO for Small Businesses Like
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Graphic Design

The Importance of Logo Design

Logo design shouldn’t be an afterthought for your business – but that’s how many small and medium-sized businesses treat it. Your logo will be the face of your business for years to come, and it should be treated with the

Posted on October 27, 2017 Comments Off on The Importance of Logo Design Like
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Social Media

Stick & Move: Modern Social Media Marketing

Social media is an evolving landscape – and your social media marketing strategy has to be able to evolve with it. Too many people – both business owners and marketers – see a bit of social media

Posted on October 24, 2017 Comments Off on Stick & Move: Modern Social Media Marketing Like
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Productivity

Productivity Friday: Practical Goal Setting

Every productivity expert and blog out there will tell you about the importance of goal setting. But too often they leave it at that – and their readers are left wondering how to implement goal setting into their daily routine.

Posted on October 20, 2017 Comments Off on Productivity Friday: Practical Goal Setting Like
SEO keyword strategies
SEO

SEO Keywords: Strategic & Feasible

The internet is overflowing with information on keyword – strategies, research, and discussions abound from every half-baked SEO blog across the digital landscape. So, what am I doing contributing to this mess?

I wouldn’t do to this you unless I

Posted on October 19, 2017 Comments Off on SEO Keywords: Strategic & Feasible Like
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Direct Mailing and Email, Marketing

Email Marketing Funnels

Understanding marketing and sales funnels is critical to growing your business. If you don’t have a clear idea of how people move from leads to customers, it is impossible to improve the way you land new business. But when you

Posted on October 18, 2017 Comments Off on Email Marketing Funnels Like
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Website Design

What to Look for in a Web Design Agency

Every business out there knows they need a website – knowing is the easy part. The difficulty starts when it comes time to act on that knowledge. There are so many options out there – from self-built to ten-thousand dollar

Posted on October 17, 2017 Comments Off on What to Look for in a Web Design Agency Like
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Marketing

SMS Marketing: Untapped Potential

Text messaging is hardly a new thing. It rapidly became the preferred form of communication among millennials and is gaining in popularity across demographics. My grandmother, who is 83, sends me texts with more emojis than a teenage Instagrammer. Everybody

Posted on October 13, 2017 Comments Off on SMS Marketing: Untapped Potential Like
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SEO

SEO: Understanding Anchor Text

Search engine optimization often gets mired in too much jargon. And SEOs assume that every client understands the minutia of every term and abbreviation that we use. One of those terms that gets thrown around without being defined is

Posted on October 11, 2017 Comments Off on SEO: Understanding Anchor Text Like
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Direct Mailing and Email

5 Advantages of Direct Mail

The modern marketer is faced with a paralyzing range of channel options. Social media, PPC, retargeted, and other digital channels dominate the marketing discussion – because it sure seems that the world has gone fully digital over the last decade.

Posted on October 10, 2017 Comments Off on 5 Advantages of Direct Mail Like
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Marketing, Social Media

Social Media Marketing Primer: Facebook

When it came time to plan this Social Media Primer series, it was obvious where to start. Facebook is the big fish in the social media ocean with over 2 billion active usersthat’s billion, with

Posted on October 6, 2017 Comments Off on Social Media Marketing Primer: Facebook Like
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Graphic Design

Graphic Design & First Impressions

Winning and retaining new customers is the key to growing your business. But reaching new customers isn’t easy – it always takes an investment in time or resources or both. It is easy to get tied up in PPC advertising,

Posted on October 4, 2017 Comments Off on Graphic Design & First Impressions Like
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Apparel Design and Print

Autumn Apparel Options

Summer is a wonderful time. It is the season of shorts, t-shirts, and tank tops – but those days are quickly leaving us behind. There’s a chill in the air and it time to look ahead to the fall and

Posted on October 2, 2017 Comments Off on Autumn Apparel Options Like
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Marketing, SEO

SEO: Every Page Should Have a Goal

There are literally thousands of ways to optimize your site for better search engine results. But before you spend your time and effort pursuing those methods, you should have a clearly delineated goal for every page on

Posted on September 27, 2017 Comments Off on SEO: Every Page Should Have a Goal Like
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Marketing

Content Marketing: Overcoming your Creative Block

Content marketing isn’t losing any steam as we race ahead into 2018 – prepare yourself for another year of blog writing, video production, white papers, and social media campaigns. This is news has a huge impact on business owners, marketing

Posted on September 26, 2017 Comments Off on Content Marketing: Overcoming your Creative Block Like
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Uncategorized

Unproductive? There’s No One Else to Blame

So, you may have noticed we sometimes do this feature called Productivity Friday – it is a nice little break from our usual SEO, marketing, and design stuff. I really enjoy writing these and they are consistently some of our

Posted on September 22, 2017 Comments Off on Unproductive? There’s No One Else to Blame Like
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SEO

Atypical Link Building: A Strategy for Standing Out

Link building is an important pillar of an SEO campaign – that is pretty much beyond dispute. If you need proof of that, a quick Google search will yield hundreds of thousands of case-studies, blog posts, and examples of the

Posted on September 21, 2017 Comments Off on Atypical Link Building: A Strategy for Standing Out Like
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Advertising, Brand Development, Marketing

The Importance of Branding

Many small business owners see branding as an afterthought – something to be pursued only after they have seen some success. Or, even worse, something that matters to the Amazons and Wal-Marts of the world. But developing and maintaining a

Posted on September 19, 2017 Comments Off on The Importance of Branding Like