Why Your Great Looking Website is Probably a Lemon: Your Checklist for Optimal Website Functionality
An appealing website design will draw people in, but a website with substance will both increase dwell time and warrant action on their part. The true test of a website’s value lies not only in its’ design, but also its’ functionality. Does your website meet (or exceed) these function-testing factors?
We have compiled 10 simple steps to help your business to not only onto Google maps, but also onto the minds of potential customers. In 2018, Smallbiztrends.com reported 67% of respondents were more likely to use Google Maps over Waze, Apple Maps, and MapQuest.
Customers are more loyal to brands that they can personally relate to. Storytelling is one of the hottest topics in marketing, but too often the subject is whittled down and overly simplified. Telling a brand’s story is more than creating nice narrative for your company’s backstory or producing a company
The art and practice of marketing is full of alphabet soup. Acronyms can make our language more economical, but it can be confusing for business owners and customers who are less familiar with marketing jargon. 1. API or Application Programming Interface A programming tool that allows a person to pull
Social media marketing matters, especially in 2019. It’s inexpensive and can reach thousands instantly. If approached correctly, it can really boost your sales but diving right in without a clear strategy can be tragic. With so many different social platforms out there, how do you know which one is best
What better way to kick off the New Year then by giving your sales a boost by engaging your customers with post-holiday promotions. The holiday sales rush maybe over but by embracing some creative marketing ideas you can beat the new year slump 1. Email Email marketing is easy to
There are many benefits of having Promotional Products for your business, including creating greater exposure at very low cost. Promotional items like mugs and pens, are useful tangible item that go home or to the office with your customers, and constant reminder of your business and services. Think of them as
Marketing has evolved over the years, pulling away from the traditional media conduits of newspapers, magazines, and TV, and towards the futuristic world of digital. But, there is still one tried and true marketing method that has withstood the sands of time since its’ inception in the 1980s: Guerrilla Marketing.
Ten years ago, every marketer on planet earth would have told you that your business website needs a blog. There seemed to be an idea that hordes of customers would come flocking to your block, eager to read every word that you published on your blog. To be honest, my
For many businesses, there comes a day when you need to refresh your image. That might seem far off on the horizon for startups and small businesses – but if your goal is find sustained success, you’ll be faced with the problem eventually. But rebranding is hard work and will
If you’re old enough to remember the days of dial-up internet, then waiting for a webpage to load is nothing new to you. But those days are quickly becoming a distant memory and today’s internet users expect to be delivered content immediately after clicking a link. Recent studies have shown
We’ve used this space to sing the praises of direct mail before. And we’re still big believers in the power of this tried-and-true marketing tool. But believing in the effectiveness of direct mail doesn’t blind us to the potential to improve on old techniques. In this blog post, we will
A few weeks ago, we talked about how the Stories format will continue to grow across Facebook and Instagram. This is big news for anyone looking to use social media for marketing purposes – and it should be a driving force behind any new efforts on either channel. Today, we’ll
Getting website visitors is great, but your business needs more than just page views. Your website needs to be converting searchers into viewers and viewers into customers. Today we’ll look at an important metric that will track your success in this area – dwell time. Our web designers spend a
Your logo is the face of your business. It provides the first impression, defines the identity of your brand, and communicates the values you hold dear. That’s a lot of weight for a simple logo to carry – and that’s why it is so important to get the right logo for
Now that we’re past the Black Friday and Cyber Monday madness, you might be tempted to think that the holiday marketing push is over. But that is just not true. There are still 27 days left before Christmas, so don’t throw in the towel just yet! Whether you already ran
Creating a successful SEO campaign requires at least a basic understanding of how modern search engines operate. You don’t need a master’s degree in data science, but you should understand the basics of how search engines work and how that affects your SEO strategy. Today, we’ll offer a crash course
The weather is cooler, the days are shorter, and everyone is feeling more festive. And that means the holidays are almost upon us. Whether you are celebrating Hanukkah, Christmas, Kwanzaa, the winter solstice, or just the arrival of winter; it is the season of gift giving and the perfect time
Are you using Facebook or Instagram Stories as a part of your brand’s marketing strategy? They’ve been around for about two years now, and it’s time to face the facts – they are here to stay. Continuing to ignore the Stories features puts you at risk for getting left behind
The popularity of the monthly membership model in graphic design has exploded over the last three years. And while the competition is good for businesses price shopping graphic design services, it has also lead to a huge increase in providers looking to make a quick buck. Here at Fusion Group
A lot of web design agencies will build your website and then disappear, never to be heard from again. Fusion Group USA isn’t one of those agencies. We pride ourselves on providing continuing service to our clients. From our point of view, launching your website is just the first step
Google continues to tweak the way they structure their search engine results page in ways that devalue the coveted number one position. The rapid growth of featured snippets, local packs, and voice search have all eroded the importance of the number one position. And now the newest version of Google’s
Earlier this month we talked about how targeting the wrong keywords can hurt your SEO efforts. Today, we’ll shift our focus to geographic concerns and the importance of local SEO. Just like keywords, targeting the wrong location (or no location at all) can render your search engine optimization ineffective. For
I know, it’s only October and talking about 2019 seems premature. But we’re less than three months away from the new year and now is the time to start planning. November and December are always a busy season for social media marketers, so it’s never a bad idea to get
Direct mail is a powerful marketing tool. But just like any tool, direct mail needs to be wielded properly. And sending direct mail to the wrong audience is like using a screwdriver to pound a nail. It doesn’t matter how great your design. It doesn’t matter how much you follow-up.