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888.954.9554  |    [email protected]

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888.954.9554  |    [email protected]

THE DAILY DIGITAL
A blog for those who are dedicated to grind and grow their brands

Advertising, Brand Development, Business, Marketing, Social Media

The Do’s and Don’ts of Dealing with Negative Online Reviews

When it comes to your business, reputation is everything. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos Nowadays, it is increasingly rare to find a person that doesn’t check online reviews before conducting
Marketing, SEO, Social Media

Marketing Terms Everyone Should Know (A-B)

Marketing is everywhere! Even if marketing isn’t your area of expertise, knowing the meaning of commonly-used marketing terms can be incredibly valuable. Having a base comprehension of words frequently traded in business scenarios will open doors and help you to make the most out of your interactions with other professionals,
Brand Development, Business, Direct Mailing and Email, Marketing, SEO, Social Media

The Mulch of the Digital Landscape: What Evergreen Content Is and Why Your Business Needs It

What is “Evergreen Content”? Simply put, evergreen content is information that retains its usefulness despite the progression of time. Evergreen trees are known for being resilient, robust, and beautiful all year long, whether they’re showcasing holiday ornaments or shading wildflowers from the summer sun. This type of content is invaluable
Advertising, Brand Development, Business, Commercial Printing, Graphic Design, Marketing, Promotional Products

16 Pro Tips & Tricks for Incredible-Looking Business Cards

Wading through the World of Business Card Design We’ve gone through the trouble of rounding up some of the best tips and tricks behind the most incredible, memorable business cards. Enjoy! While you’re at it, check out these amazing business card holders for the office!   1. Utilize a die-cut
Advertising, Brand Development, Business, Marketing, Social Media

Your Brand’s Voice is Your Brand’s Power: Your Guide to Success

Humans have a fascination with voice. Before we dive into brand voice, let’s examine voice in a familiar context. We use voice to differentiate between friends who are talking to us at the same time, and we feel comfort- or, anxiety- when we hear specific people speak. We use our
Advertising, Brand Development, Business, Graphic Design, Marketing, Website Design

Are “Hue” Kidding? What Your Logo’s Colors Are Associated With

Colors, colors.. everywhere! Few things are more instrumental to your brand’s identity than your logo design– especially its colors. Past aesthetics, color has the power to evoke emotions, drive action, and “color” our impressions of things. If your logo is the first introduction to your brand that potential customers have,
Posted on June 5, 2019
Brand Development, Business, Marketing, Social Media

Start Talking! 10 Ways to Engage Your Business’s Social Media Fans

If you’re at a casual get together, it’s okay if you don’t have much to say. Sometimes, it’s easier and more rewarding to just listen. Other times we really just want to hear someone enthusiastically walk us through why their Uncle Joe got arrested at Thanksgiving. (How could we seriously
Brand Development, Business, Website Design

10 Damaging Web Design Mistakes That Repel Visitors

Oh, websites. _____________________ 91% of people state need and speed as priorities when visiting a website. 79% of people who don’t like what they see on a website will retreat back and search for another. 50% of people will use a business less often if the company website is not
Posted on May 22, 2019
Brand Development, Business, Marketing, Promotional Products

Choosing Promo Products: What Your Business Must Consider

Marketing with Promo Products So, with millions of promo products available, how do you choose which promo product(s) will best advertise your business? Whether you’re rolling out promotional items at a trade show, convention, local event, or right at your office, there are several factors to consider: First, a quick
Posted on May 15, 2019
Brand Development, Business, Marketing, Social Media

Business in the Front… Party in the WHAT? The Dos and Don’ts of Being Funny on Your Business Page

Robin Williams. Kevin Hart. Amy Poehler. Lucille Ball. If laughter is the best medicine, the abovementioned comedic greats are certified prescribers of it. The good news is that unlike becoming a doctor, the road to successfully channeling humor on your business page is a lot simpler (and, cheaper)! People are
Graphic Design, Website Design

Why Your Great Looking Website is Probably a Lemon: Your Checklist for Optimal Website Functionality

An appealing website design will draw people in, but a website with substance will both increase dwell time and warrant action on their part. The true test of a website’s value lies not only in its’ design, but also its’ functionality. Does your website meet (or exceed) these function-testing factors?
Business, SEO

Google Maps for Business: 10 Tips to Help Get You on The MAP

We have compiled 10 simple steps to help your business to not only onto Google maps, but also onto the minds of potential customers. In 2018, Smallbiztrends.com reported 67% of respondents were more likely to use Google Maps over Waze, Apple Maps, and MapQuest.            
Direct Mailing and Email, Marketing

Why Your Company Needs a Newsletter

Customers are more loyal to brands that they can personally relate to. Storytelling is one of the hottest topics in marketing, but too often the subject is whittled down and overly simplified. Telling a brand’s story is more than creating nice narrative for your company’s backstory or producing a company
Marketing, SEO

18 COMMON MARKETING ACRONYMS TRANSLATED

The art and practice of marketing is full of alphabet soup. Acronyms can make our language more economical, but it can be confusing for business owners and customers who are less familiar with marketing jargon. 1. API or Application Programming Interface A programming tool that allows a person to pull
Marketing, Social Media

Which Social Media Platform Should Your Business be on in 2019?

Social media marketing matters, especially in 2019. It’s inexpensive and can reach thousands instantly. If approached correctly, it can really boost your sales but diving right in without a clear strategy can be tragic. With so many different social platforms out there, how do you know which one is best
Business, Direct Mailing and Email, Large Format Printing, Marketing, SEO, Social Media

7 Marketing Ideas to Welcome the New Year

What better way to kick off the New Year then by giving your sales a boost by engaging your customers with post-holiday promotions. The holiday sales rush maybe over but by embracing some creative marketing ideas you can beat the new year slump 1. Email Email marketing is easy to
Apparel Design and Print, Marketing, Promotional Products

Promotional Products: A Low-Cost, Effective Marketing Method

There are many benefits of having Promotional Products for your business, including creating greater exposure at very low cost. Promotional items like mugs and pens, are useful tangible item that go home or to the office with your customers, and constant reminder of your business and services. Think of them as
Advertising, Brand Development, Marketing

Guerrilla Marketing: Still Alive and Well in 2019

Marketing has evolved over the years, pulling away from the traditional media conduits of newspapers, magazines, and TV, and towards the futuristic world of digital. But, there is still one tried and true marketing method that has withstood the sands of time since its’ inception in the 1980s: Guerrilla Marketing.
Do you need a blog
Marketing

Content Marketing: Is Blogging Still a Thing in 2019?

Ten years ago, every marketer on planet earth would have told you that your business website needs a blog. There seemed to be an idea that hordes of customers would come flocking to your block, eager to read every word that you published on your blog. To be honest, my
Picture of designer building logos
Graphic Design

The Benefits of Rebranding

For many businesses, there comes a day when you need to refresh your image. That might seem far off on the horizon for startups and small businesses – but if your goal is find sustained success, you’ll be faced with the problem eventually. But rebranding is hard work and will
Picture of stop watch to measure page speed
SEO

SEO: Is Your Page Speed Slowing You Down?

If you’re old enough to remember the days of dial-up internet, then waiting for a webpage to load is nothing new to you. But those days are quickly becoming a distant memory and today’s internet users expect to be delivered content immediately after clicking a link. Recent studies have shown
Mailboxes in city
Direct Mailing and Email

Direct Mail and Multi-Channel Follow Up

We’ve used this space to sing the praises of direct mail before. And we’re still big believers in the power of this tried-and-true marketing tool. But believing in the effectiveness of direct mail doesn’t blind us to the potential to improve on old techniques. In this blog post, we will
Phone recording video for social media
Social Media

The Future of Social Media Video

A few weeks ago, we talked about how the Stories format will continue to grow across Facebook and Instagram. This is big news for anyone looking to use social media for marketing purposes – and it should be a driving force behind any new efforts on either channel. Today, we’ll
Web Design Dwell Time
Website Design

Engaging Web Design: Tips for Increasing Dwell Time

Getting website visitors is great, but your business needs more than just page views. Your website needs to be converting searchers into viewers and viewers into customers. Today we’ll look at an important metric that will track your success in this area – dwell time. Our web designers spend a
Logo design and branding
Graphic Design

6 Elements of a Great Logo

Your logo is the face of your business. It provides the first impression, defines the identity of your brand, and communicates the values you hold dear. That’s a lot of weight for a simple logo to carry – and that’s why it is so important to get the right logo for
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