6 Things Your Website Is Missing
Your website should be one of the main priorities in advertising your business in this day and age. Everyone’s got an image in their head of how they want their website to look, but if you’re not a web designer it’s hard to make that image a reality. Plus, because this may not be your expertise, you may be unaware of some components that should be included in your site design. These are things that seem obvious, but many sites are missing them. These additions can enhance usability, enrich overall site design, and engage users. So what are these missing puzzle pieces?
- Call to Action
Do you have one of these? To figure out your call to action, you first have to establish the purpose of your website. Are you selling products? Informing customers? Just letting them know you exist? Once you establish a purpose, you can tailor a call to action that fits within that purpose. If your main goal is inform customers, a call to action might be to encourage them to reach out to you for more information on your business. If you are selling your products online, your call to action should guide customers your online store where they can make a purchase.
If your business is consistently changing, or you have something new going every month starting a newsletter is a great way to establish a connection with your customers. They give you the opportunity to keep your current customers engaged with your brand. If you also include promotions in your newsletter and encourage your current readers to share with others, a newsletter can serve as a powerful advertising tool. This can be something that is sent out using a mail list, or you can ask people to sign up for your newsletter on your website.
Ever heard of a favicon? It’s the little icon that is on the left side of the web browser tab. These may be tiny, but they add an element of professionalism to your site, making it look polished and complete. It’s also a piece of branding – keeping your site consistent and uniform with your brand image.
- Testimonials and Online Reviews
After doing business with a satisfied customer, it’s important to ask them if they would be willing to write a testimonial for you to add to your website. When making buying decisions, people often refer to other people’s experience to ensure they are making the best choice. According to one study, nearly 9 in 10 consumers read online reviews to decide on the quality of the business and for 72% of consumers, a positive review inspires trust in that business. Not only should you include testimonials on your site, you should link your site to an online review service like Yelp. Once people see that you aren’t afraid of your online reviews, people respond to that confidence.
- Site Speed
We wrote a blog post a little while back on site speed and what could be impacting how fast your site loads. There are a number of reasons your site may be a little slow including images size, coding errors, and hosting. A slow site means bored users, making them more likely to just leave your site in favor of a faster site.
- Responsive Design
Having a website that can be viewed on different devices is important, especially since the majority of people surf the web on their smart phone or tablet. If your site isn’t responsive, you’re basically stuck in the Dark Ages of web design. People lose interest in a site that doesn’t show up properly on their device.
These are only a few things that your site may be missing. It’s important to check your site from time to time to make sure everything is working properly, take care of any updating, or just freshen up. If you don’t have the time or you’re not sure how to update your site, Fusion Group USA offers a variety of hosting packages that include monthly updating. We can also tailor a redesign package to your existing site to ensure that it’s as up to date as possible, and that all these components are accounted for. Call Fusion Group USA today to get your website freshened up!